TikTok · 7 hours ago
TikTok Shop - Global Selling - Creator Strategy & Partnership Manager
TikTok is the leading destination for short-form mobile video, and they are seeking a Creator Strategy & Partnership Manager to drive sustainable GMV growth by managing relationships with top-tier commerce creators. The role involves designing and executing creator growth strategies, analyzing performance metrics, and collaborating with cross-functional teams to enhance the creator experience on TikTok Shop.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth
Support creators in product assortment, content planning, and commerce strategy optimization
Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market
Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services
Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop
Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations
Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations
Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth
Identify and amplify successful creator case studies to increase creator business awareness and adoption
Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships
Represent TikTok Shop in partner and agency meetings, driving awareness and adoption of creator-led commerce solutions
Navigate ambiguity in a fast-paced environment while influencing internal and external stakeholders effectively
Qualification
Required
Bachelor's degree in Business, Marketing, Communications, or a related field
2+ years of experience in creator management, influencer marketing, talent management, or content-based commerce
Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators
Strong communication and interpersonal skills, with the ability to build trusted relationships
Highly motivated, results-oriented, and comfortable working under pressure in a dynamic environment
Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines
Collaborative team player with strong learning agility and adaptability
Preferred
Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms
Established creator and creator agency network
Strong analytical skills with the ability to interpret data and translate insights into growth strategies
Experience in affiliate programs, e-commerce, or monetization-focused creator operations
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageRecent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase