Phifer & Company · 2 hours ago
VP, Global Strategic Communications
New York, United States
Full-time
Hybrid
Director/Executive
$300K/yr - $340K/yr
10+ years expPhifer & Company is a global e-commerce powerhouse seeking a visionary Vice President of Global Strategic Communication to lead the company’s storytelling across geographies and platforms. This executive will unify the brand’s voice, elevate its global reputation, and deploy impactful campaigns that foster trust and engagement.
ConsultingHuman ResourcesStaffing Agency
Hiring Manager
Brian Phifer
Responsibilities
Lead the design and deployment of a cohesive communications strategy that supports business objectives, elevates brand equity, and adapts seamlessly to market-specific realities
Oversee messaging architecture across owned, earned, and paid channels—including web, app, email, press, social, executive comms, and investor-facing content
Collaborate cross-functionally with brand, product, CX, sustainability, people, and investor relations teams to ensure messaging consistency
Serve as a strategic advisor to the C-suite, shaping external engagements, speeches, and op-eds
Amplify the voice of leadership across media, panels, podcasts, and internal forums to reinforce credibility and category ownership
Develop and lead the company’s global issues management protocol, acting as primary spokesperson and escalation lead during high-risk scenarios
Maintain clear lines of communication with regional teams to ensure swift, coordinated crisis response and narrative control
Partner with People, DEI, and ESG leads to drive transparency, inclusion, and employee advocacy through storytelling
Guide local market teams in adapting messaging to resonate authentically with their consumers and cultural landscapes
Leverage data, sentiment analysis, and stakeholder feedback to optimize tone and timing across territories
Define success metrics across campaigns and channels—such as brand sentiment, employee engagement, earned media value, and consumer trust
Present actionable insights and recommendations regularly to leadership, tying comms impact directly to business outcomes
Qualification
Required
10–15 years of progressive experience in strategic communications or public relations, including 5+ years in global or regional leadership roles
Proven success in an e-commerce, consumer tech, or digital-first environment
Exceptional cross-cultural competence and fluency in local-market communication dynamics
Strong media relationships and comfort in front of global press, analysts, and consumer communities
Company
Phifer & Company
Phifer & Company is a staffing and recruiting company specializing in talent management services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
B
Brian Phifer
Founder and CEO
Recent News
2026-01-22
Company data provided by crunchbase