Kohler Co. · 2 days ago
Sr Manager - Brand Experience, Visual Merchandising
Kohler, WI
Full-time
Onsite
Senior Level, Lead/Staff
$120K/yr - $187K/yr
8+ years expKohler Co. is seeking a Sr. Manager – Brand Experience, Visual Merchandising to enhance their brand through innovative physical experiences. This role involves driving visual merchandising strategy and execution across various channels, ensuring brand differentiation and impactful storytelling.
Consumer Goods
No H1B
Responsibilities
Lead Kohler’s visual merchandising strategy for the Professional Channel, ensuring brand differentiation, innovation, and brand positioning with product benefits into inspiring physical display and customer touchpoints
Champion design thinking and creative experimentation to evolve how Kohler products and stories are experienced in physical environments
Translate brand and product strategy into immersive visual storytelling and differentiated physical experiences that reflect Kohler’s innovation and design leadership
Partner with Brand, Product, and Channel Marketing to ensure visual merchandising amplifies key initiatives, launches, and category growth priorities
Create display and graphic solutions that deliver cohesive brand storytelling, enhance product discovery, and drive conversion
Ensure consistent execution of Kohler’s brand identity and design standards across all professional touchpoints
Lead concept development and rollout of new displays, product launches, and in-store brand experiences in partnership with Brand, Product, and Channel Marketing teams
Lead the design and activation of differentiated showroom environments that express Kohler’s design, craftsmanship, and innovation leadership
Translate consumer and designer insights into physical experiences that enhance product discovery, education, and loyalty
Translate consumer and design insights into high-impact visual narratives that elevate category leadership and product desirability
Oversee project management from concept through installation—ensuring on-time, on-budget, and on-brand delivery
Champion experience innovation through design thinking, experimentation, and use of new technologies such as AR/VR visualization, interactive displays, and digital storytelling tools
Build an innovation pipeline that pilots, evaluates, and scales emerging merchandising concepts and technologies across Kohler showrooms and partner locations
Establish and track experience performance metrics—traffic, engagement, dwell time, conversion, and satisfaction—to quantify the impact of visual merchandising on business results
Partner with Analytics, Sales, and Channel Marketing teams to integrate field data, customer insights, and ROI analysis into continuous improvement cycles
Translate performance insights into future design decisions, optimizing layouts, messaging, and product presentation for maximum impact
Own the creation and maintenance of Visual Merchandising Guides to ensure consistent execution across showrooms, builder, and counter locations
Manage Storefront, Kohler’s internal display and graphics ordering portal—maintaining SKUs, navigation, and user training
Partner with vendors, designers, and contractors to ensure execution quality, cost control, and adherence to Kohler’s brand standards for display & showroom buildouts
Lead, coach, and develop a team of Interior Designers, Visual Merchandising and Project Management to deliver creative excellence, operational efficiency, and strong collaboration
Oversee all showroom buildouts and renovations, ensuring alignment to design standards, assortments, and project timelines
Foster a culture of innovation, accountability, continuous learning, and cross-functional partnership that encouraging bold thinking and data-informed creativity
Qualification
Required
Bachelor's degree in Marketing, Business, Design, Visual Merchandising, or related field
8+ years of experience in visual merchandising, brand experience, or retail design
Strong understanding of end-to-end merchandising process—from concept to rollout
Proven experience driving innovation in brand design, scalable and efficient execution, and financial management
Proven ability to design and execute brand experiences across multiple store formats
Experience with 3D design or interior design software
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Confident navigating ambiguity and driving clarity in complex, cross-functional initiatives
Strategic thinker with strong executional discipline; able to translate vision into action
Exceptional communicator and collaborator across creative, product, and business teams
Customer-obsessed, detail-oriented, and relentlessly focused on delivering brand-defining experiences
Demonstrates integrity, initiative, and commitment to continuous improvement
Applicants must be authorized to work in the US without requiring sponsorship now or in the future
Benefits
Access to career growth and development opportunities
A diverse and inclusive workplace
A strong culture of innovation
Company
Kohler Co.
We’re a community of creators. Status quo busters. Difference makers.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
David Kohler
Chair & Chief Executive Officer
.Davor Grgic
Consultant — Retired CIO & VP - Sustainability
Recent News
2025-08-07
Google Patent
2025-05-07
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