Hewlett Packard Enterprise · 1 day ago
Director, Data Protection Product Marketing
Spring, TX
Full-time
Hybrid
Director/Executive
$163K/yr - $326K/yr
12+ years expHewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE’s data protection and cyber resilience portfolio, managing a team while contributing to high-impact initiatives such as major launches and competitive positioning.
Data CenterEnterprise SoftwareInformation TechnologyIT ManagementNetwork Security
Responsibilities
Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings. Develop and maintain messaging frameworks aligned to target personas, industries, and use cases, clearly articulating HPE’s differentiation in security, resilience, and recovery
Lead the development and execution of integrated go-to-market strategies for new and existing offerings. Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities
Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness, and serve as the marketing lead for priority launches and strategic initiatives
Guide and contribute to the creation of high-impact marketing assets, including value propositions, executive presentations, solution briefs, whitepapers, case studies, blogs, videos, and keynote-level messaging. Ensure consistency and quality across all customer- and sales-facing materials
Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats. Translate insights into actionable recommendations for positioning, messaging, and go-to-market strategy
Own PR and analyst relations for the data protection and cyber resilience portfolio. Drive consistent external messaging across press, analyst briefings, and industry engagements. Align PR and AR with go-to-market priorities to amplify launches, thought leadership, and customer proof points
Collaborate with customer success and field teams to identify, develop, and promote customer success stories. Incorporate customer feedback to refine messaging and influence product strategy
Partner closely with sales leadership and go-to-market teams to help develop enablement tools such as battle cards, sales plays, training materials, and objection-handling guides. Ensure sellers are equipped to confidently position HPE solutions in competitive and complex customer environments
Lead, coach, and develop a team of product marketing and technical marketing professionals. Establish priorities, operating rhythms, and performance expectations while fostering a culture of accountability, collaboration, and continuous improvement
Define success metrics and track performance using closed-loop analysis, including pipeline contribution, campaign effectiveness, and adoption metrics. Continuously optimize programs based on data and market feedback
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
12+ years of experience in product marketing in enterprise infrastructure, cybersecurity, or cloud services
Proven experience leading and developing product marketing teams at a senior level
Demonstrated ability to operate effectively as both a strategic leader and a hands-on contributor
Acknowledged mastery of marketing principles, practices, tactics, and tools
Strong understanding of enterprise infrastructure hardware and software, data protection, security, and hybrid cloud environments
Proven ability to develop and execute go-to-market strategies that drive measurable business outcomes
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear customer value
Strong analytical, project management, and budget management skills
Ability to build, manage, and influence cross-functional and virtual teams
Strong influencing, negotiation, and consensus-building skills
Ability to interface effectively with all levels of management and functional disciplines
Preferred
MBA preferred
Experience in storage and data protection highly preferred
Benefits
Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion
Company
Hewlett Packard Enterprise
Hewlett Packard Enterprise is an edge-to-cloud company that uses comprehensive solutions to accelerate business outcomes.
10001+ employees
H1B Sponsorship
Hewlett Packard Enterprise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (532)
2024 (585)
2023 (591)
2022 (523)
2021 (551)
2020 (398)
Funding
Current Stage
Public CompanyTotal Funding
$2.85BKey Investors
Elliott Management Corp.
2025-04-15Post Ipo Equity· $1.5B
2024-09-10Post Ipo Equity· $1.35B
2015-11-02IPO
Leadership Team
Antonio Neri
President & CEO
Fidelma Russo
EVP & GM, Hybrid Cloud and Chief Technology Officer
Recent News
2026-01-20
2026-01-16
2026-01-16
Company data provided by crunchbase