Doka · 1 day ago
Director of Marketing & Communications Area North & Latin America
Kenilworth, NJ
Full-time
Hybrid
Director/Executive
10+ years expDoka is one of the world’s leading companies for developing, manufacturing and distributing formwork solutions and scaffolding for the construction sector. They are seeking a Director of Marketing & Communications to develop and drive regional marketing strategies, manage public relations, and enhance internal communications across North and Latin America.
Information TechnologyMarketing
No H1B
Responsibilities
Develop and drive the regional marketing strategy and annual marketing plan aligned with corporate objectives, ensuring clear priorities, targeted measures, and measurable impact across North America and Latin America
Lead the gathering, analysis, and use of market intelligence, including macro-economic trends, competitor activities, customer insights, and campaign performance, to enable data-driven decision-making and continuous strategy optimization
Lead digital marketing activities for the region, including the Doka website, email marketing, social media channels, and the Go2Market planning calendar and platform
Drive analytics monitoring and reporting to support data-driven marketing and communication campaigns
Manage corporate photography and project marketing assets to support brand consistency and storytelling
Oversee branded gear and special requests, including approval processes and brand compliance
Manage and support national and/or regional customer events, including customer visits, trade shows, and experiential marketing activities, in alignment with broader marketing and communications objectives
Execute strategic earned media campaigns to strengthen the company’s brand image and reputation across North America and Latin America (approx. 70% USA, 20% Canada, 10% Latin America), aligned with marketing initiatives where applicable
Monitor and analyze media coverage and industry trends to identify opportunities and potential risks, informing proactive communication strategies
Create and distribute press materials and other communication materials to effectively convey key messages
Cultivate and maintain strong relationships with journalists and media outlets to secure positive coverage and build long-term media partnerships
Plan and direct media events in conjunction with major trade shows and industry events
Provide coaching and support to executive team members for major internal and external speaking engagements
Serve as a trusted thought partner and sounding board for country-level and area-level leadership on change management and strategic communication topics
Maintain and enforce public relations guidelines to ensure consistent messaging and brand voice
Lead internal and external crisis communication planning, ensure timely, accurate, and effective messaging during challenging situations in close collaboration with headquarters and/or general counsel
Develop and manage internal communication channels to increase team member engagement and support Area leadership objectives
Proactively source, develop, and publish content for Doka’s internal communication platform (we2gether) to keep employees informed of organizational activities and priorities
Establish and manage a calendar of key internal meetings, directing content development for all-team Town Halls, Annual Meetings, and other major internal events
Serve on the Umdasch Group Editorial Board
Maintain strong relationships and regular exchanges with global communications partners at Austrian headquarters to ensure alignment and knowledge sharing
Qualification
Required
Bachelor's degree in communications, marketing, journalism, or a related field
10+ years of progressive experience as a Marketing and Communications professional
Excellent communication skills and an impeccable eye for detail
Strong ability to think strategically, implement creative concepts and methods within the corporate framework
Familiarity with the media landscape, with a specific emphasis on construction industry outlets, is regarded as an asset
Project management skills, excellent organizational skills, attention to detail, and reliability
Ability to maintain strict confidentiality, when required, and work productively in high pressure situations
30% travel both domestic & international (primarily between USA, Canada, Panama, and Austria)
Preferred
Proficiency in French (Canada) and / or Spanish (Latin America) preferred but not required
Benefits
Medical
Dental
Vision
Flexible Spending Account
Company paid life insurance
Supplemental voluntary term life insurance
401k retirement plan (Roth and Non-Roth)
Short-term disability
AFLAC policies
Paid time off (sick/personal, vacation, floating holiday and company paid holidays)
Company
Doka
Doka Group is one of the leading companies in the development, production and marketing of modern shuttering systems and technologies.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Hauser
CEO, Chairman of the Executive Board
Recent News
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2025-10-09
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