Best Egg · 2 days ago
Marketing Analytics Manager
United States
Full-time
Remote
Mid Level
$90K/yr - $105K/yr
3+ years expBest Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. The Marketing Analytics Manager will support the execution and optimization of existing customer and remarketing retention marketing strategies through data analysis, reporting, measurement, and testing.
Financial ServicesFinTechLending
Responsibilities
Design, implement, and read A/B tests in Email and Authenticated Digital advertising channels
Analyze and optimize marketing campaigns across Email, SMS, Push, and Authenticated channels
Conduct audits of marketing data for accuracy, compliance, and consistency with credit policy
Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability
Partner with channel owners to evaluate campaign results and provide actionable recommendations for improvement
Perform deep dive analyses to both improve channel efficiency, assist in forecasting performance metrics, and resolve ad hoc performance issues
Standardize KPI definitions and reporting processes to ensure consistency across the organization
Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, and automated reporting views
Perform deep-dive analysis on large datasets to uncover insights that improve targeting, messaging, and channel performance
Research and evaluate new marketing opportunities, proposing innovative ways to use available data to drive growth
Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively
Provide funnel analysis and customer journey insights to identify drop-off points and optimize acquisition paths
Qualification
Required
Bachelor's degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.); Master's preferred
3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending
Strong SQL proficiency; experience with Python or R preferred
Experience building dashboards in Tableau, Power BI, or Looker
Understanding of attribution methodologies, statistical testing, and digital analytics platforms
Ability to translate complex analytical results into clear business recommendations
Demonstrated success influencing stakeholders at multiple levels
Strong organizational skills with the ability to manage multiple complex projects simultaneously
Preferred
Prior experience with Email and/or Digital Analytics preferred
Benefits
Pre-tax and post-tax retirement savings plans with a competitive company matching program
Generous paid time-off plans including vacation, personal/sick time, paid short--term and long-term disability leaves, paid parental leave, and paid company holidays
Multiple health care plans to choose from, including dental and vision options
Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!
Company
Best Egg
Best Egg is a consumer financial technology platform that aims to help people feel more confident about their everyday finances through a suite of products and resources.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$2.09BKey Investors
Healthcare of Ontario Pension Plan (HOOPP)Invus
2022-03-10Series E· $225M
2018-01-29Debt Financing· $495M
2017-11-08Debt Financing· $312M
Leadership Team
Alex Rhodes
Chief Operating Officer
Recent News
2025-06-26
2024-05-24
Company data provided by crunchbase