Everblue · 17 hours ago
Digital Marketing Specialist
Everblue is a mission-driven, veteran-owned small business based in North Carolina. They are seeking a Digital Marketing Specialist responsible for executing, optimizing, and scaling digital marketing efforts, primarily focusing on the Training business while also expanding into other products and initiatives.
Corporate TrainingCyber SecurityEducationSoftwareSustainabilityTraining
Responsibilities
Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social media advertising
Adapt SEO and content strategies to account for AI-driven search, summarization, and discovery behaviors
Manage paid advertising across Google, Bing, Meta, and other relevant platforms
Build and optimize landing pages and microsites to support campaigns, programs, and partnerships
Maintain and update website content with attention to UX, SEO, and conversion performance
Support cross-functional initiatives with targeted digital marketing execution
Manage email marketing campaigns and automations in Drip
Work within CMS platforms such as WordPress and Webflow to publish and maintain content
Use HTML and CSS to support page updates, forms, and minor layout changes
Collaborate with design and content resources as needed to launch campaigns efficiently
Ensure accurate tracking, attribution, and data hygiene across digital channels
Track, report, and analyze campaign and business performance to continually improve results
Prepare performance summaries and recommendations for the broader Workforce team
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
7-10 years of hands-on digital marketing experience
Strong experience with SEO, PPC, email marketing, and social media advertising
Working knowledge of HTML and CSS
Experience with Google Analytics 4, Google Tag Manager, and performance reporting
Experience using HubSpot or similar CRM and marketing automation platforms
Strong organizational skills and attention to detail
Ability to manage multiple initiatives and deadlines
Ability to develop deep knowledge of Everblue's offerings and target audiences to inform campaign strategy and execution
Company
Everblue
Everblue, a veteran-owned company, helps government programs run smoother and grows America’s energy workforce with training and software.
Funding
Current Stage
Growth StageRecent News
2025-07-11
EIN Presswire
2025-07-09
Company data provided by crunchbase