EXL · 11 hours ago
Sr. AVP - Advertising Strategy & Operations
United States
Full-time
Remote
Senior Level, Lead/Staff
$200K/yr - $200K/yr
12+ years expEXL is a leading data analytics and digital operations company, currently hiring a Sr. AVP of Advertising Strategy & Operations to develop their new Advertising practice. The role involves shaping go-to-market strategies, leading Ad Operations teams, and integrating data and AI capabilities to drive innovation and measurable client outcomes.
AnalyticsBankingOutsourcing
Responsibilities
Shape and execute the go-to-market strategy for EXL’s Advertising offerings, positioning data-driven services and capabilities as outcome-based solutions
Build and scale a dual-shore global Ad Ops organization delivering campaign trafficking, QA, pacing, discrepancy management, yield optimization, and reporting
Integrate EXL’s Data & AI strengths to drive automation and innovation, including trafficking workflows, anomaly detection, pacing alerts, forecasting, and billing/reconciliation
Develop and enforce SOPs, playbooks, and governance frameworks across leading ad tech platforms such as Google Ad Manager, FreeWheel, Operative One, and others
Partner with senior client stakeholders to define roadmaps, align on revenue and KPI goals, and deliver measurable impact
Lead client pursuits by identifying needs, mapping them to EXL capabilities, and developing winning proposals
Qualification
Required
10+ years in Media/Advertising services, with 5+ years leading Ad Ops/Programmatic/Revenue Ops delivery at scale (consulting, publisher, advertiser, agency, or managed services)
Strong understanding of Ad servers/tech: FreeWheel, SpringServe, Google Ad Manager (GAM 360), or similar
Strong understanding of Programmatic platforms: DSPs/SSPs such as The Trade Desk, DV360, Magnite, PubMatic
Strong understanding of Order management systems: Operative One, Placements.io, or equivalents
Strong understanding of Ad formats: trafficking for display/video, including VAST, VPAID, and interactive formats
Experience building and managing global delivery teams, designing SOPs, and enforcing SLA-driven performance
Strategic thinker with a data-driven, analytical mindset and the ability to orchestrate end-to-end solutions
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
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2026-01-13
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2025-12-24
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