Smart Communications. · 21 hours ago
Director of Global Integrated Marketing
Smart Communications is looking for a digitally savvy, results-driven Director, Global Integrated Marketing to lead the strategy, development, and execution of integrated, multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth across core regulated industries. This role involves setting the global campaign vision while ensuring high-quality delivery and leading a high-performing global team of campaign managers to achieve measurable business impact.
Responsibilities
Own the global integrated campaign strategy
Drive enterprise pipeline and revenue impact
Lead and develop a global team
Design campaigns for complex buying centers
Activate industry-specific marketing
Collaborate across regions and partners
Measure, optimize, and iterate
Leverage modern GTM platforms and AI
Manage budgets and agencies
Qualification
Required
12+ years of experience in enterprise and large-enterprise B2B SaaS marketing, with deep expertise in integrated marketing, campaign marketing, or demand generation
Proven success driving pipeline and revenue impact through global, multi-channel campaigns tied to measurable business outcomes
Strong experience marketing to complex buying centers, with a clear understanding of enterprise personas, decision dynamics, and long sales cycles
Demonstrated experience leading and executing global campaigns across North America, EMEA, and APAC
Hands-on experience with 6sense, Marketo, Qualified, SalesLoft, and AI-driven marketing platforms to orchestrate enterprise campaigns and accelerate pipeline
5+ years of people leadership experience; a proven player-coach who can develop talent while remaining close to execution
Highly data-driven, with the ability to connect marketing performance to pipeline, revenue, and sales velocity
Strong cross-functional leadership skills and comfort effectively influencing senior stakeholders
Excellent communication, storytelling, and organizational skills
Comfortable operating in fast-paced, matrixed, global organizations
Positive energy, resilience, and high standards; you inspire teams, celebrate wins, and learn quickly from setbacks
Preferred
Experience marketing to regulated or highly complex industries such as Insurance, Financial Services, and/or Healthcare strongly preferred
Benefits
Extensive health insurance
Income protection
Life assurance
Subsidised gym membership
Leisure travel insurance
Pension contribution
25 days’ holiday allowance plus an additional day off for your birthday
Company
Smart Communications.
Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most.
Funding
Current Stage
Growth StageTotal Funding
unknown2025-08-01Acquired
2016-01-01Series Unknown
Leadership Team
Recent News
2026-01-17
2025-12-02
EIN Presswire
2025-11-03
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