Mspark · 4 hours ago
Media Buyer
United States
Full-time
Remote
Entry, Mid Level
2+ years expMspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. They are seeking a performance-driven Media Buyer responsible for planning, executing, and optimizing programmatic display and video campaigns across multiple buying platforms, leveraging audience, contextual, and performance data.
Digital Media
Responsibilities
Execute and manage programmatic display and video campaigns directly within a DSP, as well as support campaign execution through managed-service programmatic buying partnerships
Assist with campaign setup including audience targeting, inventory selection, creative trafficking, pacing, and bid adjustments across both self-service DSP and managed-service platforms
Monitor performance, analyze trends, and support ongoing optimizations in collaboration with managed-service partners to improve efficiency, delivery, and overall campaign performance
Plan and execute direct IO media buys by working directly with publishers to secure inventory aligned with campaign goals and audience targets, including streaming audio and Digital Out-of-Home (DOOH) placements
Coordinate with publisher partners to manage campaign setup, creative delivery, flighting, and pacing for direct IO campaigns
Monitor performance, review publisher reporting, and collaborate with partners on optimizations to ensure campaigns deliver against agreed-upon KPIs
Provide regular performance reports with actionable insights
Use platform tools and analytics to test, learn, and scale campaigns
Stay current with changes in ad platforms, privacy policies, and new features
Work with internal stakeholders to align media plans with business objectives
Contribute to cross-channel strategy when needed, offering insight into the full media mix
Help identify growth opportunities through data and competitive analysis
Other duties as assigned by leadership
Qualification
Required
Foundational experience buying and managing programmatic display and video campaigns through a DSP or managed-service partners
Understanding of campaign setup including audience targeting (first-party, third-party, contextual), inventory selection, creative trafficking, and flighting
Experience supporting bid strategies, budget pacing, and delivery optimization to meet campaign goals
Ability to analyze performance metrics and reporting to identify trends and optimization opportunities across display and video campaigns
Conversion tracking setup and validation using GA4, Google Tag Manager, or CRM integrations to support performance measurement and attribution
Plan and execute direct IO media buys with publishers, including campaign setup, creative delivery, pacing, and budget management
Coordinate with publisher partners to meet KPIs and optimize performance
Exposure to streaming audio and Digital Out-of-Home (DOOH) campaigns; performance and optimizations can be learned on the job
Collaborate with internal teams and publishers to ensure seamless campaign execution across channels
Strong proficiency in Google Analytics 4 (GA4)
Ability to create performance dashboards and executive summaries
Skilled at identifying trends and translating insights into optimization plans
Ability to contribute to channel mix recommendations and media strategy development
Comfortable working cross-functionally with creative, product, analytics, and marketing teams
Experience participating in or leading media planning discussions
Familiarity with marketing funnels, customer journeys, and campaign attribution models
Bachelor's degree and/or the equivalent combination of education and experience
2–4 years of hands-on programmatic media buying experience. Product knowledge with display, video, audio, and digital out of home
Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals
Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals
Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently
Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies
Preferred
Google Analytics 4 Certification
Google Tag Manager Fundamentals
IAB Digital Media Buying & Planning Certification
IAB Programmatic Buying & Selling Certification
Digital Marketing Platform (DV360) Certification
The Trade Desk Edge Academy Certification (or similar certifications)
Company
Mspark
Mspark is a a results-oriented print and digital media distribution company.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-02-01Acquired
Leadership Team
Rob Houghtlin
Chief Executive Officer
Lori B. Sigler
Chief Operating Officer & Chief Financial Officer
Recent News
2024-02-20
2024-02-06
Company data provided by crunchbase