Strategic Group · 18 hours ago
High Noon / Lucky One Regional Director - Western Activation to Impact Team
United States
Full-time
Remote
Lead/Staff, Director/Executive
$95K/yr - $125K/yr
3+ years expStrategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. The Eastern Regional Director of the Activation to Impact team is a senior leadership position responsible for the operational management and strategic success of the Activation to Impact program, ensuring high-quality execution of brand standards and maintaining critical relationships with stakeholders.
AdvertisingEventsMarketingPublic Relations
Responsibilities
Recruitment & Training: Support agency’s Project Lead and Recruiter in all efforts associated with interviewing, vetting, and onboarding for A2I Specialists within your region
Performance Management: Manage regional performance against established KPIs, providing consistent coaching and professional development to the Specialist team
HR & Supervision: Oversee team management, including fiduciaries, HR issues, and off-boarding if necessary
Operational Management: Provide leadership and oversight for a team of Specialists, ensuring they effectively manage their assigned universe of priority accounts
Brand Standards: Ensure consistent, high-quality execution of approved merchandising standards, staff education, and visibility programs across all accounts in the region
Resource Deployment: Ensure program resources and Point-of-Sale (POS) materials are deployed effectively and in compliance with Gallo policies
Gallo & Distributor Partnership: Coordinate closely with Strategic Group and Gallo stakeholders to ensure regional activities align with national brand strategy
Strategic Advisement: Analyze and advise High Noon and Lucky One regarding sales and marketing opportunities and 'below-the-line' advertising within your markets
Meeting Participation: Participate in integrated meetings, conference calls, and annual planning meetings regarding the brand portfolio
Reporting & Recaps: Provide timely program recap reports, financial snapshots, and annual budget reconciliations to Gallo
Market Intelligence: Document and share market-level observations—including competitive activity and execution quality—to support program optimization
Budgetary Oversight: Maintain fiduciary supervision over regional budgets and ensure all expenses are documented and pre-approved
Qualification
Required
Significant experience in a marketing or sales leadership role relevant to Alcohol Beverage, Hospitality, or Agency management
Bachelor's Degree required
Must be 21 years of age or older and able to obtain any required local or state liquor licenses
Ability to travel significantly within the assigned region (Northern, Eastern, or Western) and a valid driver's license with a safe driving record
3-5 years management experience
B.A. or B.S. in Business Administration, Marketing, Public Relations or related field
Proficient in Microsoft office products (Word, PowerPoint, Excel, and Outlook)
Comprehensive understanding of the alcohol beverage industry including compliance; three tiers; distributor / agency relationship; hospitality; trade engagement
Company
Strategic Group
Strategic Group is a marketing agency that provides public relations, sales consultation, events management, and ATL strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brett Rogoff
CEO / Partner
Alex Cohen
Principal CFO
Company data provided by crunchbase