Digital Media Strategist jobs in United States
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MedeAnalytics · 1 hour ago

Digital Media Strategist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$130K/yr - $155K/yr
date3+ years exp

MedeAnalytics operates in the Healthcare Analytics and Health IT sector, delivering data-driven solutions that improve clinical, financial, and operational outcomes for payers and providers. They are hiring a Remote Digital Marketing Strategist to lead paid media and performance marketing, blending media strategy with hands-on execution to generate pipeline and lower customer acquisition costs.

AnalyticsClinical TrialsHealth Care

Responsibilities

Develop and execute integrated paid media strategies across search, social, display, and programmatic channels to meet lead and revenue goals
Build, launch, and optimize Google Ads and Meta campaigns—audience segmentation, bidding, creative tests, and landing page alignment
Define measurement frameworks: implement tagging, UTMs, GA4 tracking, attribution models, and performance dashboards to inform decision-making
Manage media budgets and pacing; monitor ROAS, CPL, conversion funnels and reallocate spend to maximize ROI
Collaborate with content, demand-gen, product, and analytics teams to align creative, messaging, and offers with target personas and funnel stages
Run A/B tests, produce regular performance reports, and translate data into tactical optimizations and strategic roadmaps

Qualification

Google AdsMeta Ads ManagerGoogle Analytics 4Search Engine MarketingGoogle Tag ManagerDisplay & Programmatic AdvertisingSQLHubSpotAnalytical skillsCross-functional collaboration

Required

Google Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Search Engine Marketing
Display & Programmatic Advertising
3+ years of hands-on experience planning and executing paid media campaigns for B2B or healthcare-targeted products (senior/junior adjustments possible based on fit)
Proven track record optimizing campaigns to reduce CPL and improve pipeline contribution in complex sales cycles
Strong analytical skills—experience building dashboards and translating channel data into strategic recommendations
Experience working with cross-functional teams and third-party agencies to scale campaigns and creative testing

Preferred

DV360
HubSpot
SQL

Benefits

Fully remote role with a collaborative, analytics-driven marketing organization focused on measurable impact.
Opportunity to influence demand strategy for enterprise healthcare products and work with senior GTM leaders.
Professional development, access to modern martech stacks, and a data-first approach to growth experiments.

Company

MedeAnalytics

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MedeAnalytics delivers performance management solutions across the healthcare system to improve financial, operational and clinical outcome.
dateFounded in 1993
location
Emeryville, California, USA
people-size201-500 employees
web-link
http://www.medeanalytics.com

Funding

Current Stage
Growth Stage
Total Funding
$114M
Key Investors
Bain Capital Ventures
2020-10-13Acquired
2015-09-02Series Unknown· $57M
2008-07-29Series C· $50M

Leadership Team

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Steve Grieco
Chief Executive Officer and Board Director
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Reese Feuerman
Chief Financial Officer
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Recent News

Morningstar.com
MedeAnalytics Appoints David Figueredo as Chief Innovation Officer
2026-01-24
HealthCareIT News
Choosing the right ROI methodology for the revenue cycle
2026-01-22
Morningstar.com
MedeAnalytics and Basys.ai Announce Strategic Partnership to Transform Healthcare Utilization Management, Improve MLR
2025-12-09
Company data provided by crunchbase