Beacon Technologies · 10 hours ago
Digital Content Specialist
Greensboro, NC
Full-time
Onsite
Mid Level
3+ years expBeacon Technologies is a full-service web solutions firm that has an immediate opening for an experienced Digital Content Specialist. The role involves taking ownership of client digital content needs, producing various types of digital content, and driving marketing actions to fulfill client business priorities.
AdvertisingConsultingContentDigital MarketingInformation TechnologySEOWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Regularly produce various types of digital content, including website content, email, social media posts, blogs and white papers
Analyze content marketing metrics and makes changes as needed
Collaborate with other departments to create innovative, effective content
Participate in the creation and shaping of content and digital marketing strategies for various clients
Edit content produced by other members of the team and/or clients
Create SEO content marketing campaigns to drive conversions
Incorporate clear and appropriate calls-to-actions within digital content to drive client digital marketing goals
Conduct keyword and topic research as needed, including interviews with clients to better understand processes, goals and differentiators
Write title tags, meta description, alt image and other SEO-oriented copy based on keyword research
Assist with developing questions for surveys and focus groups
Assist with producing data-driven insights about search engine visitor behavior from website data tracking traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection
Proactively identify opportunities and make recommendations to improve web site effectiveness
Qualification
Required
Experience creating digital content (ideally 3+ years)
Copywriting, blog writing and editing skills (agency writing experience a plus)
Demonstrated knowledge in organic placement (SEO) strategies
Ability to clearly communicate content strategies, analysis findings & recommendations to non-technical clients
Ability to work on numerous concurrent projects and meet deadlines
Strong analytical, marketing and communication skills
Self-motivated, positive personality with excellent interpersonal skills
Benefits
100% insurance coverage (health, dental, vision)
401(k) plan with a generous company match
Health club membership
Regular team social events
Semi-annual company 'town hall meetings'
Company
Beacon Technologies
At Beacon, we believe smarter marketing happens when creative ideas freely collide with powerful technology.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Dirks
Chief Business Officer / Senior Partner
Recent News
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