LYBL - Live Your Best Life · 22 hours ago
Senior Digital Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years expLive Your Best Life (LYBL) is a health tech company redefining how chronic conditions are treated. They are seeking a highly experienced Senior Digital Marketing Manager to lead and scale their end-to-end digital growth strategy, focusing on customer lifecycle management and performance marketing.
Health CareMedicalPersonal Health
Responsibilities
Build and optimize full customer lifecycle journeys across email, SMS, push notifications, in-app communication, and retargeting flows
Develop personalized communication strategies based on user cohorts, behavior, and intent
Improve activation, engagement, retention, and reactivation metrics through targeted lifecycle programs
Lead performance marketing across Google, Meta, LinkedIn, YouTube, programmatic networks, and affiliate channels
Manage and optimize CAC, ROAS, LTV, funnel conversion rates, and overall campaign efficiency
Set up experimentation roadmaps- A/B tests, multivariate testing, creative testing, bidding strategies, and landing page optimization
Build and execute full-funnel acquisition strategies across paid, owned, and earned media
Plan and execute integrated digital campaigns for brand awareness, demand generation, and growth
Collaborate with content, brand, design, and product teams to ensure strong messaging, creatives, and audience targeting
Manage digital budgets, monitor performance, and produce weekly/monthly reporting dashboards
Use advanced analytics tools (GA4, Looker/Power BI, Mixpanel/Amplitude, HubSpot, etc.) to monitor funnel performance
Drive insights from data to refine strategies, audience segmentation, and channel allocation
Build dashboards that track key performance metrics and highlight actionable insights
Work closely with product, design, brand, clinical teams, sales, and leadership to align digital marketing efforts with business goals
Lead discussions on growth opportunities, channel expansion, and digital optimization
Qualification
Required
7–8+ years of experience in digital marketing, CRM, performance marketing, or growth roles
Background working with consumer tech brands (e-commerce, mobility, food delivery, marketplaces) OR global SaaS companies
Hands-on expertise with: Performance channels: Google, Meta, LinkedIn, YouTube, programmatic
Hands-on expertise with: Lifecycle tools: Salesforce, Braze, HubSpot, Marketo, Customer.io, Mailchimp
Hands-on expertise with: Analytics platforms: GA4, Mixpanel, Amplitude, Looker, Power BI
Strong understanding of growth funnels, experimentation frameworks, and marketing automation
Test and scale new marketing surfaces and technology that support businesses growth
Proven ability to manage large budgets and optimize for performance and efficiency
Exceptional analytical, problem-solving, and decision-making abilities
Experience working with technical teams (product, engineering, data science) to scope work needed to build lifecycle campaigns
Strong communication and cross-functional leadership skills
Preferred
Experience scaling digital channels for high-growth brands
Knowledge of SEO, ASO, content marketing, and CRO is a plus
Past experience managing agencies, freelancers, or cross-functional project teams
Familiarity with AI-driven marketing, personalization engines, and automation workflows
Benefits
Competitive compensation + performance incentives.
Company
LYBL - Live Your Best Life
LYBL (Live Your Best Life) is the pioneer in integrative healthcare vision which takes strength from all medicinal systems to provide holistic wellness backed by science and data.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase