AMOREPACIFIC · 20 hours ago
Senior Manager, Social Media & Content Strategy
NYC Metro Area
Full-time
Hybrid
Senior Level
$120K/yr - $130K/yr
5+ years expAMOREPACIFIC is seeking a Senior Manager of Social & Content to join their team and lead platform storytelling and community engagement across various social media platforms. The role involves managing a Social Media Specialist and collaborating with the Brand Marketing Senior Director to execute content strategies that enhance the brand's voice and community connections.
BeautyCosmeticsManufacturingPersonal Health
Responsibilities
Own the creation and execution of all channel strategy and roadmaps for social channels, from monthly social calendars to campaign-specific rollout strategies
Establish and maintain brand voice consistency across social channels, ensuring alignment with overall brand vision
Lead seasonal social content strategy planning for marketing initiatives, including 365 content strategies for TikTok, Instagram, and Pinterest
Partner with creative and brand teams to elevate the brand’s visual expression and maintain a cohesive social presence
Manage Specialist in the development and execution of content calendar across all platforms
Act as the internal creative strategist, bridging content across brand functions including Paid Media, PR, Influencer and Social Media
Write clear, compelling briefs for creators, freelancers, and cross-functional partners
Identify new content formats and platform opportunities to keep the brand culturally relevant
Maintain and optimize the social creative library to support a consistent content pipeline
Create and execute community engagement strategies to grow online communities with actionable plans for audience development
Manage Social Media Specialist in daily engagement across Instagram, TikTok, YouTube, and Facebook, ensuring timely, on-brand responses
Partner with Customer Service and Marketing to proactively develop FAQs and response strategies
Manage external tools to streamline engagement and improve efficiency
Identify trends, cultural moments and reactive content opportunities, translating insights into actionable creative briefs
Develop comprehensive social media strategies that support business goals, with a focus on audience growth, brand affinity and engagement
Participate in campaign planning, creative brainstorms, and marketing syncs to align storytelling and execution
Collaborate with regional and global teams to support content moments and showcase IRL activations
Support campaign building, content planning, and calendar development in alignment with senior leadership strategy
Communicate updates and share content calendars with cross-functional teams on a monthly basis
Own social performance reporting across all platforms, delivering monthly and post-campaign insights
Conduct content audits, competitive analysis, and trend monitoring to inform strategy
Identify keywords and hashtags to support content discoverability and performance
Contribute to the development of the social playbook and implementation of best practices
Act as a thought leader, proactively sharing platform innovations, learnings, and strategic recommendations
Qualification
Required
Bachelor's degree required
5-7 years of experience in social media marketing, ideally in luxury (beauty or otherwise)
Proficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager
Skilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindset
Deep cultural fluency and strong awareness of beauty, pop culture, and media trends
Expertise in community management, copywriting, customer service, and content editing
In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms
Highly proactive with strong project management skills in cross-functional environments
Experience managing social budgets and leading in-house content shoots
Benefits
Medical, Dental, and Vision Insurance
HSA Employer Contributions and FSA Options
401k Participation with company matching.
Discount on all APUS Brands Products
Gratis Program - Gift box with top selling products, twice a year
Paid Maternity Leave
Short Term and Long Term Disability Insurance
Paid Time Off: Vacation / Personal days / Sick days
Company offered Mental Counseling for all employees
Office-closed holidays and floating holidays
Company sponsored events
Education assistant Program
Employee Referral Program
Company
AMOREPACIFIC
Amorepacific is a beauty and cosmetics products company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Giovanni Valentini
CEO
Recent News
Global Cosmetics News
2025-04-21
Global Cosmetics News
2025-03-22
Global Cosmetic Industry
2025-02-21
Company data provided by crunchbase