SSi People · 1 day ago
Marketing Copy Manager
SSi People is seeking a Senior Marketing Copy Manager who will lead the brand's storytelling and narrative vision across the customer journey. This role involves developing emotionally resonant copy and ensuring brand consistency across various platforms and experiences.
Responsibilities
Establish and steward the narrative framework for Client Experiences across all channels
Set the editorial point of view, tone, and voice that guide campaign, content, and experiential storytelling
Translate enterprise priorities into clear, compelling consumer narratives
Lead narrative development and copy execution for full-funnel marketing initiatives
Architect messaging systems that guide customers seamlessly from discovery through conversion
Ensure storytelling adapts appropriately across platforms, formats, and moments in the journey
Define the written experience of Client House, from environmental copy to program descriptions
Ensure physical spaces communicate the brand with clarity, warmth, and authenticity
Create narrative continuity between digital campaigns and real-world guest experiences
Guide narrative development for photo and video productions, including scripting, interviews, and talent direction
Ensure all content assets align with strategic intent and elevate the overall story
Maintain narrative excellence from concept through execution
Provide direction, mentorship, and editorial leadership to internal writers and agency partners
Present narrative strategies and creative work to senior stakeholders with confidence and clarity
Build alignment by articulating not just what the story is, but why it matters
Monitor cultural, entertainment, and storytelling trends to keep the brand relevant and forward-thinking
Identify opportunities to evolve the work through new formats, partners, and creative approaches
Qualification
Required
10+ years of senior-level narrative, copywriting, or editorial leadership experience within a global brand, creative agency, or entertainment environment
Proven track record leading brand voice at scale across campaigns, platforms, and experiences
Exceptional writing craft with the ability to move fluidly between brand storytelling and performance-driven messaging
Deep understanding of narrative structure, messaging hierarchy, and audience psychology
Ability to distill complex business objectives into elegant, consumer-first language
Experienced people leader with a collaborative, high-standards approach
Comfortable operating at both strategic and executional levels
Highly organized, detail-driven, and adept at managing multiple priorities simultaneously
Confident communicator with strong presentation and influence skills
Company
SSi People
SSi People, located in Cranberry Township, PA, is an organization with over 25 years of staffing industry experience across various labor verticals in the United States, serving Fortune 1000 companies.
Funding
Current Stage
Growth StageRecent News
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