Falcon Recruitment · 1 day ago
Public Relations Manager
Boca Raton, FL
Full-time
Onsite
Director/Executive
$90K/yr - $105K/yrFalcon Recruitment is seeking an experienced and strategic Marketing Director to lead all marketing and communications initiatives for a rapidly expanding law practice focused on nursing home negligence. This role involves strengthening the firm's brand and visibility through digital strategies, media engagement, and community outreach.
Staffing & Recruiting
Hiring Manager
Gianni Pratico
Responsibilities
Develop, implement, and oversee the firm's overall marketing strategy
Manage online presence and reputation, including reviews, social media engagement, and inbound inquiries
Create and coordinate content initiatives in collaboration with attorneys and staff, including social media, press releases, blogs, and digital campaigns
Cultivate relationships with local and national media outlets; identify newsworthy cases and proactively secure coverage
Lead community outreach efforts to further the firm's visibility and mission
Monitor compliance with legal advertising regulations and ethical guidelines
Track and analyze performance of marketing initiatives to ensure measurable outcomes and effective resource allocation
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Proven experience developing and executing comprehensive marketing campaigns, preferably within a law firm or professional services environment
Strong background in media relations and digital marketing
Exceptional written and verbal communication skills with the ability to translate complex legal issues into compelling public messaging
Highly organized, detail-oriented, and adept at managing multiple projects in a fast-paced environment
Demonstrated ability to work collaboratively with leadership teams and external stakeholders
Preferred
Familiarity with the legal industry, particularly personal injury or elder law
Proficiency in marketing analytics tools, CRM systems, and content management platforms
Established media contacts and proven success in generating earned media coverage
Benefits
Discretionary performance-based bonuses
Company
Falcon Recruitment
At Falcon Recruitment, we take our name to heart.
Founded in 2025
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase