Capture Higher Ed · 1 day ago
Content Writer
United States
Contract
Remote
Mid Level
$25/hr - $29/hr
3+ years expCapture Higher Ed is focused on creating high-quality, personalized content for client engagement and conversions. The Content Writer will be responsible for launching landing pages, supporting email marketing campaigns, and collaborating closely with Marketing Campaign Managers to ensure content aligns with client expectations.
Higher Education
Responsibilities
Launch and manage personalized landing pages using the content management system (CMS), ensuring all content is optimized for user experience and conversion
Write compelling, conversion-focused copy tailored to specific audience segments for both landing pages and other marketing materials
Maintain and update landing page content based on performance data and client feedback
Follow all assignment briefs and creative guidelines
Meet all content deadlines as outlined in weekly sprint schedules by the Project Management Team
Collaborate with Graphic Designers to ensure seamless integration of copy and visual elements within the landing page
Partner with Marketing Campaign Managers to develop content across multiple channels, including landing pages, email marketing, and direct mail campaigns
Create both short-form and long-form content that resonates with target audiences
Support Google Display and Google Search campaigns during peak seasons
Implement client change requests across all campaign types, with particular attention to landing page updates in the CMS
Communicate with Client Success Managers, Project Managers, or Senior Enrollment Advisors to clarify ambiguous client feedback
Coordinate with Graphic Designers to execute revisions and prepare content for client review
Track all rework requests in the Digital Asset Management platform to build institutional knowledge and reduce future revision cycles
Proactively identify opportunities for content improvement based on client feedback patterns
Qualification
Required
Bachelor's degree in Communications, Marketing, Journalism, English, or related field
3+ years of professional marketing, communications, or content writing experience
Proven experience working in a content management system (CMS) such as Figma, WordPress, HubSpot, Drupal, or similar platforms
Demonstrated ability to create conversion-focused landing pages
Experience managing multiple projects simultaneously in a deadline-driven environment
Strong CMS proficiency and technical aptitude for digital marketing tools
Conversion copywriting and persuasive writing techniques
Content strategy and user experience (UX) writing principles
Technical and creative writing across multiple formats
Content editing and proofreading
Excellent verbal and written communication
Highly organized with strong project management capabilities
Process-oriented mindset with attention to detail
Adaptable and quick to learn new systems and technologies
Self-motivated with ability to work independently
Strong problem-solving and analytical skills
Collaborative team player
Preferred
2+ years of experience in the higher education industry
Experience with personalization strategies and A/B testing for landing pages
Familiarity with workflow management systems (e.g., Asana, Monday.com, Jira)
Experience with Digital Asset Management systems
Company
Capture Higher Ed
Capture is a family of innovators, motivated by the challenge of solving the hardest problems in higher ed.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$9.07M2024-01-12Acquired
2019-05-29Series Unknown· $7.87M
2015-06-19Series Unknown· $1.2M
Leadership Team
Matt Cobb
CEO
Steven Huey
Co-Founder & Board Member
Recent News
The Business Journals
2024-02-18
Business Journals
2022-05-31
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