Advance Auto Parts · 13 hours ago
Senior Financial Analyst, Marketing Finance
Raleigh, NC
Full-time
Onsite
Mid, Senior Level
3+ years expAdvance Auto Parts is looking for a Senior Financial Analyst to be the finance business partner for the DIY and E-Comm channel business. This role involves owning budgets and forecasts, building performance insights, and connecting marketing spend to financial outcomes.
AutomotiveRetail
Responsibilities
Lead the period results reviews/outlooks, quarterly forecasts, and annual operating plan (top‑down targets and bottom‑up channel/program plans), aligning spend to company priorities
Own variance analysis (actuals vs. plan). Deep dive expense and journal entry detail to uncover expense drivers and provide variance explanations to Director level, organizational owners. Synthesize drivers (volume, mix, price/promo, media efficiency) and recommend corrective actions
Build scenario models (e.g. spend reallocation, price/promo sensitivity, traffic volume to conversion) to guide operating expense investment tradeoffs under uncertainty
Establish a marketing measurement framework that triangulates MMM for strategic allocation to improve channel optimization, and incrementality testing for sales lift; maintain a consistent “single source of truth” for executive decisions
Partner with Data Analytics and Decision Support team to quantify ROI across channels (search, digital, offline, brand/upper‑funnel) and codify short‑ vs. long‑term effects in dashboards and QBRs
Translate channel metrics into finance‑relevant KPIs (incremental revenue, contribution margin, payback), standardizing reporting for Executive and board materials
Define, monitor, and improve customer acquisition cost and lifetime value (CAC/LTV), and the LTV:CAC ratio by segment and channel; advise on establishing baseline measures and targeted goals for improvement
Serve as the finance lead with the CMO’s Marketing organization—aligning on goals, agreeing on performance metrics, and creating a regular cadence of joint planning and reviews to tighten the CMO–CFO linkage
Advise on pricing/promo, media mix, and funnel conversion levers that maximize profitable growth (in partnership with Store Ops and Merchandising)
Drive process and tooling improvements (e.g., connected data, automated dashboards in Power BI; ERP/marketing data integration) to elevate speed‑to‑insight
Ensure expense stewardship, accrual accuracy, and audit readiness/support; maintain documentation for assumptions, models, and measurement methods (e.g., MMM assumptions, test designs)
Qualification
Required
Bachelor's in Finance, Accounting, Economics, or related field; 3-5+ years in FP&A or corporate finance with direct marketing/GTM support
Advanced financial modeling (Excel) and proficiency with BI tools (Power BI/Tableau); working knowledge of using SQL (in Snowflake preferably) and ERP/CRM data structures
Demonstrated experience linking marketing metrics to financial outcomes (CAC, LTV, ROI/ROAS, payback) and presenting insights to senior leadership
Familiarity with marketing measurement approaches (MMM and incrementality testing) and their use cases/limitations
Strong communication and stakeholder management; ability to frame recommendations in clear, decision‑oriented narratives
Preferred
MBA, FPAC, CPA or CFA (or in progress)
Fluency with marketing data (ad platforms, web analytics, marketing automation, Salesforce) and traffic (in store and online) forecasting
Hands‑on experience supporting brand + demand portfolios and full‑funnel measurement (upper‑funnel brand building through lower‑funnel conversion)
Experience with MMM platforms or partnerships (agency or in‑house) and comfort interpreting model outputs and budget scenarios
Hands on knowledge of Test vs Control measurement tools like APT
Company
Advance Auto Parts
Advance Auto Parts is the largest automotive aftermarket parts provider in North America, serves both the professional installer.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.95B2025-07-28Post Ipo Debt· $1.95B
2001-11-29IPO
Leadership Team
Shane O'Kelly
President and Chief Executive Officer
Ryan Grimsland
Executive Vice President & Chief Financial Officer
Recent News
2026-01-24
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