Conversion Rate Optimization Manager jobs in United States
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1-800Accountant · 18 hours ago

Conversion Rate Optimization Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$100K/yr - $120K/yr
date3+ years exp

1-800Accountant is dedicated to enhancing communication about tax accounting and entity formation. The Conversion Rate Optimization Manager will strategize and execute A/B and multivariate tests to improve online conversions and website performance.

AccountingBookkeeping and PayrollFinancial ServicesProfessional ServicesSoftware
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Growth OpportunitiesbadNo H1Bnote

Responsibilities

Own CRO and personalization strategy, analytics, and technology
Develop and maintain an aggressive experimentation and insights roadmap
Execute continuous optimizations across web surfaces
Create personalized and highly targeted website experiences based on key segments and personas
Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience
Spot and troubleshoot bugs and other issues within existing landing pages
Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests
Own paid landing page performance and help increase efficiency from paid programs
Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs
Report frequently on what you are learning and share insights about our ICP and CRO activities

Qualification

Conversion optimizationA/B testing toolsWeb analytics toolsWeb technologiesData-driven decision makingWeb designApplied mathematics/statisticsPaid marketing channelsExceptional communicationProblem-solving

Required

3+ years of conversion optimization experience
Understanding of CRO best practices from latest testing strategies to new technologies
Direct, hands-on and recent experience with A/B testing tools (ex: Mutiny, Google Optimize, Optimizely, VWO)
Experience thinking analytically and making data-driven decisions
Exceptional communication skills with the ability to translate findings into recommendations in a simple and effective manner
Experience finding solutions for complicated problems

Preferred

Strong understanding of web technologies, including HTML, DOM, CSS, APIs, and Javascript
Applied mathematics/statistics experience
Understanding of paid marketing channels including but not limited to paid social (i.e. LinkedIn), SEM (i.e. Google Ads) and how they interact with website analytics
Experience using web analytics tools (i.e. Google Analytics or homegrown tools)
Understanding of web design and best practices
Experience with e-commerce purchase flows is a plus

Benefits

Basic Life Insurance and Long-Term Disability
Various medical, dental, vision, and disability insurance options through United Healthcare
Short-Term Disability
Critical Illness
Accident Insurance
Flexible/Dependent Care Spending
Health Savings Accounts
Pet Insurance
401K: Available after 6 months of employment with a company match and vesting schedule
Paid Time Off (PTO): 15 days accrued

Company

1-800Accountant

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1-800Accountant is a tax and accounting firm making small business & personal accounting easy & mobile with its accounting platform.
dateFounded in 1999
location
New York, New York, USA
people-size201-500 employees
web-link
https://1800accountant.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Brendon Pack
Chief Executive Officer
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Ryan Teeples
Fintech CTO
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