Hertz · 1 day ago
Manager, Performance Media and Advertising
Atlanta, GA
Full-time
Hybrid
Mid Level
3+ years expHertz is seeking a Performance Marketing Manager to lead paid media strategy and optimization across its brands in North America. This role involves managing PPC and programmatic media strategies to drive higher ROI, requiring expertise in analytics, platform management, and collaboration with media agencies.
AutomotiveLeisureTransportation
Responsibilities
Expert-level knowledge of SEM (Search Engine Marketing), PPC (Pay Per Click) and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
Build integrated media campaigns linked to performance channels aligned to business priorities and goals
Contribute as part of NA media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities
Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Leadership, collaborators and team members
Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement with external agencies and platform partners, ensuring strong performance and innovation
Possess an expert level of functional expertise to synthesize the media advertising performance data and analysis of reporting to support forward looking media planning
Manages the weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy
Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis
Analyze results and deliver actionable insights to improve ROAS and efficiency and stay current on industry trends, tools, and emerging media opportunities
Coordinate with brand teams and creative teams to obtain all necessary assets, copy, and content approvals prior to media execution
Qualification
Required
Expert-level knowledge of SEM (Search Engine Marketing), PPC (Pay Per Click) and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
Build integrated media campaigns linked to performance channels aligned to business priorities and goals
Contribute as part of NA media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities
Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Leadership, collaborators and team members
Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement with external agencies and platform partners, ensuring strong performance and innovation
Possess an expert level of functional expertise to synthesize the media advertising performance data and analysis of reporting to support forward looking media planning
Manages the weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy
Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis
Analyze results and deliver actionable insights to improve ROAS and efficiency and stay current on industry trends, tools, and emerging media opportunities
Coordinate with brand teams and creative teams to obtain all necessary assets, copy, and content approvals prior to media execution
Bachelor's in Marketing preferred or relevant area of education
3-5 years' experience in Digital Media or Media Advertising Buyer Agency experience preferred
Moderate / Expert proficiency in Media buying and planning experience
Strong paid advertising platform knowledge with high proficiency in performance campaigns: paid search SEM/PPC, Programmatic Display platforms Google (AdWords-SA360, Display Video-DV360), Microsoft, Meta (paid social platforms), TikTok, content marketing and video
Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices to drive strong ROI
Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is plus
Utilizes and proficient with Analytics GA4, Google Looker Studio and Tableau, Power BI a plus
Strategic individual with a hands-on approach to execution, highly analytical, comfortable with campaign reporting and attribution models linked to performance with a proven track record of working under tight deadlines while keeping others on-schedule
Strong project management, organizational, and communication skills, with excellent attention to detail and proactive with account recommendations and sharing industry insights
Ability to influence and demonstrate initiative
Capability of balancing urgent priorities with strategic long-term objectives
Highly proficient in MS Office, especially Excel
Flexible and adaptable; ability to work effectively in ambiguous situations
Ability to keep a positive attitude in a fast-paced environment with minimal supervision and leverage critical thinking and decision-making skills with accountability
Company
Hertz
Hertz is an airport general use car rental company.
10001+ employees
H1B Sponsorship
Hertz has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (32)
2023 (42)
2022 (31)
2021 (9)
2020 (46)
Funding
Current Stage
Public CompanyTotal Funding
$2.86B2025-09-25Post Ipo Debt· $375M
2025-06-30Post Ipo Debt· $985M
2024-12-05Post Ipo Debt· $500M
Leadership Team
Wayne West
Chief Executive Officer
Scott M. Haralson
EVP& CFO
Recent News
2026-01-23
2026-01-22
Company data provided by crunchbase