Thumbtack · 12 hours ago
Data Scientist II, Marketing
United States
Full-time
Remote
Mid Level
$165K/yr - $213K/yr
3+ years expThumbtack helps millions of people confidently care for their homes, and they are seeking a Marketing Data Scientist II to leverage analytical expertise and marketing knowledge. This role involves optimizing marketing channels, measuring campaign performance, and contributing to the broader Data Science team to enhance data-driven decision-making.
Home ServicesLocalProfessional ServicesService Industry
Responsibilities
Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets
Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix
Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions
Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains
Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution
Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth
Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams
Qualification
Required
Bachelor's degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus)
3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization
Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights
Experience working with large and imperfect datasets at scale, and building and applying statistical and/or machine learning models to solve real-world business problems
A passion for problem-solving and critical thinking, with the ability to navigate ambiguity and turn data into clear, actionable insights
Strong business judgment and the ability to identify signal in noisy, imperfect data
Excellent communicator and compelling storyteller, with the ability to listen deeply, explain complex concepts clearly, and influence cross-functional partners
Company
Thumbtack
Thumbtack is a home services website connecting users with local service providers.
1001-5000 employees
H1B Sponsorship
Thumbtack has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (48)
2023 (39)
2022 (53)
2021 (69)
2020 (47)
Funding
Current Stage
Late StageTotal Funding
$773.2MKey Investors
Qatar Investment AuthoritySequoia CapitalBaillie Gifford
2024-07-31Debt Financing· $75M
2021-06-15Series G· $275M
2019-07-22Series F· $150M
Leadership Team
Marco Zappacosta
Co-founder & CEO
Recent News
2025-12-02
Morningstar.com
2025-11-19
Company data provided by crunchbase