Schnuck Markets, Inc. · 19 hours ago
Social Commerce Manager
St Louis, MO
Full-time
Hybrid
Mid, Senior Level
5+ years expSchnuck Markets, Inc. is seeking a Social Commerce Manager to lead their social commerce initiatives. This role involves developing strategies to transform social media engagement into sales, enhancing brand loyalty, and managing comprehensive social commerce campaigns.
Retail
Hiring Manager
John Dennis, SHRM-CP
Responsibilities
Develop and execute a data-driven social commerce strategy to boost online sales, customer acquisition, and lifetime value. Identify new opportunities and platforms for innovation in the grocery sector
Translate e-commerce and marketing goals into actionable social commerce initiatives with measurable ROI. Hire an agency for strategy and execution
Continuously monitor social media trends, technologies, competition, and consumer behavior in grocery and retail
Lead planning, development, and execution of high-performing, shoppable content across social platforms (Instagram, Facebook, TikTok), ensuring visual appeal, cultural relevance, and optimization for direct purchase
Oversee product catalog integration and optimization for seamless shoppable experiences, managing inventory and promotions within social commerce storefronts
Partner with Brand Marketing and Merchandising for compelling storytelling
Manage end-to-end social commerce campaigns, from ideation and content calendar to launch, promotion, and post-mortem analysis
Establish, track, and report key social commerce KPIs: conversion rates, AOV, CAC, ROAS, and engagement. Utilize advanced analytics (Google Analytics, platform insights, social listening) for actionable insights
Responsible for Social Commerce P&L, including monthly sales and profit forecasting. Hold agencies and internal teams accountable for measurement; work with internal teams to drive profitable, incremental sales
Act as social commerce subject matter expert, collaborating with E-commerce, Brand Marketing, Merchandising, IT, Supply Chain, and Customer Care
Ensure seamless integration with Schnucks' omnichannel strategy, enhancing customer journeys from social discovery to fulfillment
Manage relationships with external agencies, technology providers, and content creators. Responsible for marketing budget and delivering monthly sales and profit targets
Collaborate with creative teams for compelling, shoppable social content
Other duties as assigned
Qualification
Required
Bachelor's Degree
5+ years of progressive experience in digital marketing, with at least 2-3 years specifically focused on social commerce strategy and execution for a retail brand
Experience in grocery, CPG, or a multi-SKU retail environment
A strong understanding of retail business drivers, merchandising strategies, and the ability to translate social engagement into tangible sales results
Exceptional analytical skills, comfortable with large datasets, and adept at using insights to inform and optimize strategies
Forward-thinking mindset, eager to experiment with new technologies and approaches, and thrive in a fast-paced, evolving digital environment
A keen eye for engaging visual and written content, with an understanding of what resonates with target audiences in a retail context
Proven ability to influence, collaborate, and build strong relationships with diverse internal and external stakeholders
Outstanding written, verbal, and presentation skills to articulate complex strategies and results to all levels of the organization
Ability to manage multiple initiatives simultaneously from concept to completion
Strong analytical skills and ability to interpret data to inform strategy
Benefits
Relocation assistance is available for this role.
Company
Schnuck Markets, Inc.
Since 1939, growth and change have been the two constants at Schnucks. As our customers change, we change to meet their needs.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bob Hardester
SVP/CIO and Chief Supply Chain Officer
Joey Smith
Chief Information Security Officer (CISO), Vice President
Company data provided by crunchbase