FOLX Health · 7 hours ago
Senior Marketing Manager, Growth
United States
Full-time
Remote
Senior Level
$120K/yr - $130K/yr
5+ years expFOLX Health is a leading health and wellness platform for LGBTQIA care. The Senior Marketing Manager, Growth will drive membership and revenue growth by owning lifecycle campaigns, analyzing customer behavior, and collaborating on multi-channel campaigns.
Health CareLGBTMedicalTelehealthWellness
Responsibilities
Own lifecycle campaigns across email, SMS, in-product, and community channels to drive customer acquisition, retention, and LTV
Analyze customer behavior, surface insights, and run experiments to improve KPIs across the funnel
Build dashboards and reporting frameworks that translate performance into actionable insights for leadership
Partner on paid acquisition strategy through landing page optimization, offer testing, and full-funnel measurement
Co-create member experience, onboarding flows, and in-platform touchpoints with Product, Data, and Clinical teams
Collaborate with our Creative lead and CMO on multi-channel campaigns across organic, owned, and paid
Qualification
Required
5+ years in growth, lifecycle, CRM, product marketing, or similar full-funnel roles
Experience building lifecycle and retention programs at subscription or multi-product businesses
Working knowledge of email, SMS, CRM, and analytics platforms
Deep analytical foundation: you understand performance metrics, attribution, incrementality, and can make smart recommendations about resource allocation
Strong writing and messaging skills, with a facility for collaborating on creative and incorporating feedback
Excitement for working in a dynamic startup environment, with a high sense of ownership and prioritization
A zest for growth, staying up on market trends and emerging tools, including AI
Preferred
Healthcare or trust-sensitive category experience highly preferred
Passion for LGBTQIA+ health equity and community
Benefits
Benefits
Equity
Company
FOLX Health
Folx Health is a telehealth platform that provides digital healthcare services designed for the LGBTQIA+ community.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$59.4MKey Investors
7wire VenturesBessemer Venture Partners
2022-10-12Series B· $30M
2021-02-02Series A· $25M
2021-01-19Series Unknown
Leadership Team
Liana M. Douillet Guzmán (she/her)
Chief Executive Officer
Ryan Scharer
Chief Technology Officer
Recent News
definevc.com
2025-03-17
2024-05-23
2024-05-23
Company data provided by crunchbase