Senior Content Marketing Manager jobs in United States
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Unity · 1 day ago

Senior Content Marketing Manager

Unity is the leading platform to create and grow games and interactive experiences. They are seeking a performance-driven content marketing professional to join their Industry Content Marketing team, responsible for delivering content materials to support the go-to-market strategy for various industry verticals.

3D TechnologyReal Time
badNo H1Bnote

Responsibilities

Craft a rich, continuous pipeline of compelling content in support of overall GTM strategy that will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, emails, etc
Responsible for the customer story pipeline; identifying and delivering content telling customer stories in a format that best aligns to the GTM strategy (such as; case study, guest blog post, speaker presentation, etc)
Monitor, and optimize content performance based on data
Own, devise, and deliver content strategy in alignment with business goals, such as demand generation requirements
Collaborate closely with cross-functional teams towards a joint goal of GTM success

Qualification

Content marketing strategyMulti-channel marketingB2B GTM experienceCollaboration skillsCommunication skillsVerticalsTime managementSelf-starter mindset

Required

Proven track record in creating high-quality content marketing leveraged for engagement, retention and acquisition, that is aligned with messaging and positioning strategy
Ability to distill complex ideas into a narrative suitable for specific audiences
A self-starter mindset with the ability to identify, initiate, and execute content strategies that enhance the overall marketing narrative and GTM motions
Strong collaboration skills to partner with cross-functional teams, including product marketing, growth marketing, creative, events, and web teams
Strong communication skills to work with a wide internal stakeholder group comprising peers and senior colleagues
Understanding of, and experience with, multi-channel marketing campaigns
A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment

Preferred

B2B GTM experience in a SaaS environment
Marketing experience within, and a business understanding of, automotive, manufacturing, healthcare or AEC verticals

Benefits

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program

Company

Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality.

Funding

Current Stage
Late Stage

Leadership Team

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Jim Whitehurst
Chief Executive Officer
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John Riccitiello
CEO
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Company data provided by crunchbase