National University · 2 days ago
AI Specialist
United States
Full-time
Remote
Mid Level
$63K/yr - $84K/yr
3+ years expNational University is committed to enhancing the student experience through innovative AI solutions. The AI Specialist will support the deployment of AI tools to improve engagement and enrollment outcomes while collaborating with various departments to implement effective AI workflows.
EdTechE-LearningHigher EducationNon ProfitUniversities
Responsibilities
Supports the deployment and day-to-day execution of AI-enabled initiatives that improve prospective student engagement and enrollment outcomes
Configures, maintains, and optimizes AI-powered tools across channels such as website chat, SMS, email, CRM workflows, and lead engagement platforms
Translates business needs into clear AI use cases, workflows, and operational requirements in partnership with Marketing, Enrollment, IT, and Analytics
Assists in building scalable AI-driven engagement journeys that increase speed-to-lead, personalization, and conversion performance
Develops and maintains prompt frameworks, response libraries, and conversation flows aligned to NU brand voice, compliance standards, and student needs
Supports the continuous improvement of knowledge base content used by AI bots and automated engagement tools to ensure accuracy and consistency
Creates AI-assisted messaging templates and content variations for SMS, email, and chatbot experiences to improve engagement and relevance
Partners with stakeholders to ensure AI outputs remain student-centered, inclusive, and aligned to NU’s mission and programs
Supports UAT and QA for AI experiences, including validating responses, routing, escalation logic, personalization rules, and system behavior
Monitors AI bot and workflow performance, identifies breakdowns or friction points, and recommends improvements based on user behavior and outcomes
Assists with A/B testing and experimentation to optimize AI messaging, prompts, and channel performance
Maintains documentation of changes, testing outcomes, and enhancements to support repeatability and operational consistency
Partners with Marketing, Enrollment, IT, Student Services, Academics, UX, and Compliance to ensure AI solutions are aligned, secure, and scalable
Supports responsible AI adoption by adhering to governance standards, privacy requirements, data policies, and institutional guardrails
Coordinates with technical teams and vendors to resolve issues, manage enhancements, and maintain stable performance
Helps drive internal adoption through enablement resources, process documentation, and light training support for teams using AI tools
Partners with Enrollment, Marketing Ops, and Analytics to improve full-funnel conversion performance: inquiry-to-application, application-to-enrollment, enrollment-to-start
Identifies drop-off points and barriers across the prospective student journey using AI insights, behavioral data, and funnel diagnostics, then recommend targeted improvements
Supports execution and optimization of down-funnel engagement workflows across SMS, email, chat, retargeting, and advisor follow-up sequences to increase completion and yield
Helps implement and refine intent-based lead scoring, routing, and prioritization to improve speed-to-lead and ensure high-intent prospects receive timely engagement
Tracks and reports key conversion KPIs and performance trends, translating data into actionable recommendations that improve enrollment outcomes and advisor efficiency
Supports A/B testing and continuous improvement efforts to optimize messaging, timing, channel mix, and handoff effectiveness
Performs other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, Information Systems, Data/Analytics, or a related field required (or equivalent relevant experience)
Three (3) to five (5) years of experience in a role supporting digital marketing, CRM/MarTech, analytics, automation, AI tools, or enrollment-focused operations
Familiarity with AI platforms and workflows (e.g., ChatGPT, Gemini, Claude) including prompt development for content, analysis, and segmentation
Working knowledge of CRM and engagement platforms such as Salesforce CRM, Marketing Cloud (SFMC), lead routing tools, or comparable systems
Experience supporting campaign execution or engagement workflows across at least one channel: email, SMS, web/chat, paid media, or automation journeys
Ability to interpret performance data and support reporting using tools such as GA4, Looker/Tableau, Excel/Sheets, or similar dashboards
Experience participating in UAT testing, QA validation, and workflow troubleshooting for digital tools, automation, or student-facing experiences
Strong communication and collaboration skills, with the ability to translate business needs into clear requirements and actionable next steps
High attention to detail, strong organization, and ability to manage priorities in a fast-paced, cross-functional environment
AI implementation & enablement: Ability to operationalize AI tools and workflows that improve speed-to-lead, personalization, and enrollment conversion
Prompting & content systems: Ability to build and maintain prompt frameworks, response libraries, and content templates aligned to NU brand and student needs
Conversational AI experience design: Supports chatbot intent capture, routing, escalation, and friction reduction across the prospective student journey
CRM & marketing automation fluency: Working knowledge of Salesforce CRM and lifecycle engagement tools (SFMC preferred), including lead stages, routing, and engagement workflows
Analytics, testing & optimization: Ability to track KPIs, interpret funnel performance data, support UAT/QA, and execute continuous improvements through testing and iteration
Cross-functional execution & governance: Partners effectively across Marketing, Enrollment, IT, Analytics, UX, and Student Services while ensuring responsible, compliant AI use
Preferred
Experience working in higher education, online learning, edtech, or enrollment environments preferred
Benefits
Comprehensive well-being benefits for you and your family
Company
National University
National University is a private nonprofit university that provides accessible and achievable higher education to adult learners. It is a sub-organization of National University System.
1001-5000 employees
H1B Sponsorship
National University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (4)
Funding
Current Stage
Late StageTotal Funding
$10.85MKey Investors
National Science FoundationU.S. Department of EducationU.S. Department of Veteran Affairs
2025-12-04Grant· $0.4M
2024-12-19Grant· $3.5M
2024-11-11Grant· $0.5M
Leadership Team
Mark David Milliron
President & CEO
Dave C. Lawrence, Ed.D., Ed.S., MBA
Executive Vice President, Administration and Finance | Chief Financial Officer
Recent News
2025-11-30
Company data provided by crunchbase