Govig & Associates · 14 hours ago
Director of Sales (CCRC)
Govig & Associates is partnering with a premier senior living community in Houston to identify an accomplished Director of Sales & Marketing to lead a well-established and mission-driven team. The role involves leading a sales team, managing a portfolio of leads, and executing strategic sales and marketing plans to achieve occupancy and revenue goals.
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Responsibilities
Lead, coach, and inspire a small team of sales and marketing professionals to achieve occupancy and revenue goals
Personally manage a portfolio of leads and act as a Selling Director, producing consistent move-ins (3-4 per month)
Partner with the community’s leadership team to execute strategic sales and marketing plans
Analyze key performance metrics, monitor conversion rates, and use data to guide decision-making
Build strong relationships with prospective residents, family members, and referral partners through trust, follow-up, and community engagement
Leverage event marketing, outreach, and digital campaigns to increase traffic and enhance the community’s market visibility
Collaborate with regional resources and specialists to align on goals, campaigns, and training initiatives
Qualification
Required
Lead, coach, and inspire a small team of sales and marketing professionals to achieve occupancy and revenue goals
Personally manage a portfolio of leads and act as a Selling Director, producing consistent move-ins (3-4 per month)
Partner with the community's leadership team to execute strategic sales and marketing plans
Analyze key performance metrics, monitor conversion rates, and use data to guide decision-making
Build strong relationships with prospective residents, family members, and referral partners through trust, follow-up, and community engagement
Leverage event marketing, outreach, and digital campaigns to increase traffic and enhance the community's market visibility
Collaborate with regional resources and specialists to align on goals, campaigns, and training initiatives
Preferred
Proven success in senior living sales, preferably with Independent Living or CCRC (Type C entry fee) experience
A hands-on, relationship-driven leader who enjoys both selling and coaching
Strong business acumen and analytical mindset; comfortable managing sales data, forecasting, and performance tracking
Confident yet collaborative leadership style, decisive without being domineering
Warm, polished communicator who builds credibility with prospective residents and inspires trust in their team
Able to thrive in a stable, high-performing community environment while bringing fresh ideas and strategic energy