The Coca-Cola Company · 1 day ago
Creative Adaptation Technologist Manager
US - GA - Atlanta
Full-time
Onsite
Entry, Mid Level
$107K/yr - $138K/yr
2+ years expThe Coca-Cola Company is seeking a Creative Adaptation Technologist Manager to drive the integration and application of creative technology solutions for tech-augmented marketing. This role focuses on leveraging generative AI and creative automation to deliver high-quality adaptations across various channels and markets.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Collaborate with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines
Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale
Generate and deliver adaptations of content for media, print, packaging, and digital channels, ensuring delivery in a standardized playbook or toolkit format and managing their upload and organization within the DAM system
Adapt creative for localized use for Customers and Bottlers
Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights)
Identify needs for campaign localization or customization and coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Serve as cross-functional point-person across marketing, commercial, and creative design
Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events, in coordination with bottlers
Work with cross-functional teams, prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders
Contribute to the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights
Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms
Qualification
Required
Bachelor's degree in Marketing, Creative Technology, Digital Media, Computer Science, or related field
2+ years of experience in creative technology, digital innovation, or creative operations, ideally within a marketing or agency environment
Proficiency with Adobe Creative Cloud, Adobe Firefly, GenStudio, and other generative AI platforms
Strong understanding of personalization strategies, content supply chains, and performance marketing
Experience with automation tools, APIs, and data-driven content systems is a plus
Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders
Preferred
Familiarity with MarTech stacks, DAM systems, and content orchestration platforms
Experience with interactive content, motion design, or web-based creative experiences
Passion for innovation, experimentation, and scaling creative excellence
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase