Martindale-Avvo · 3 hours ago
Account Executive
Austin, TX
Full-time
Hybrid
Mid, Senior Level
2+ years expMartindale-Avvo Leads is seeking a high-performing Senior Account Executive to join their Acquisition Sales organization. This role focuses on acquiring new law firm clients and positioning Martindale-Avvo’s Leads digital marketing solutions while exceeding revenue goals.
AdvertisingMarketingProfessional Services
Hiring Manager
Yessica Peña
Responsibilities
Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations
Lead with ROI and consultative value: position Martindale-Avvo Leads’s advertising digital marketing products in a way that connects to firm-specific growth goals
Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing
Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce
Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes
Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds
Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives
Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience
Accurate(+/- 5%) weekly forecasting
Proficient in a sales methodology (BANT, MEDDPIC, etc.)
Qualification
Required
2-3+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota
Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations
Demonstrated ability to manage a short-to-medium sales cycle (2–4 weeks) while maintaining high activity levels
Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up
Technical proficiency: Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making
Strong working knowledge of Outreach or other sales engagement tools
Comfort with Google Suite and other productivity platforms
Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up
High resilience and growth mindset - competitive, coachable, and committed to continuous improvement
Preferred
Background in digital marketing, SaaS, or SMB marketplaces
Experience with sales or involvement in the Legal Industry
Benefits
401(k) with company match
Medical, dental, vision, life & AD&D insurance.
Short- & long-term disability insurance.
Hands-on sales training and career growth opportunities.
Flexible spending accounts (FSA) for medical and dependent care
Paid time off (PTO)
Paid holidays
Commuter benefits
Access to our Employee Assistance Program (EAP) and well-being coaching services
Voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services.
Company
Martindale-Avvo
Martindale-Avvo provides marketing, advertising, pay per lead, and case management services to the legal industry.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Deirdre Jensen
Human Resources Manager/ Business Partner
Recent News
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