Genmab · 7 hours ago
Associate Director, Omnichannel Data and Agentic Enablement
Princeton
Full-time
Hybrid
Lead/Staff, Director/Executive
$176K/yr - $265K/yr
8+ years expGenmab is an international biotechnology company dedicated to improving the lives of patients through innovative antibody therapeutics. The Associate Director, Omnichannel Data and Agentic Enablement will serve as the enterprise Subject Matter Expert for Salesforce Data Cloud, driving data-driven customer experiences and deploying AI across Genmab’s product portfolio while collaborating with various internal teams.
BiotechnologyHealth CareManufacturingMedical
Responsibilities
Serve as the enterprise SME for Salesforce Data Cloud, including data ingestion, identity resolution, harmonization, and calculated insights
Define and own the Customer 360 data strategy, ensuring unified profiles across US marketing & sales
Partner with internal and external data and architecture teams to design scalable, performant data models and pipelines
Establish data governance standards including data quality, consent, privacy, and lineage in alignment with legal and compliance requirements
Enable downstream activation of data across Salesforce clouds and external systems (e.g., Marketing Cloud, Service Cloud, Sales Cloud, analytics tools)
Serve as the Agentforce SME, guiding the design, configuration, and deployment of AI-powered agents for customer-facing and internal use cases
Identify and prioritize agentic use cases across omnichannel journeys
Partner with security, legal, and privacy teams to ensure responsible AI usage and compliance with enterprise policies
Measure and optimize agent performance using defined KPIs (accuracy, efficiency, adoption)
Lead the integration of unified customer data into omnichannel experiences across digital, sales, and media channels
Ensure real-time and near-real-time data availability to support personalization, next-best-action, and agent decisioning
Collaborate with journey orchestration and experience design teams to translate data and AI capabilities into measurable business outcomes
Own the Omnichannel Data 360 and Agentforce roadmap, aligning platform capabilities with business priorities and Salesforce product evolution
Serve as a trusted advisor to senior stakeholders, translating complex technical concepts into business value
Support vendor relationships, including roadmap reviews and capability planning
Qualification
Required
Bachelor's degree in Information Systems, Computer Science, Data Science, Business, or a related field (Master's preferred)
8–12+ years of experience in data platforms, CRM, marketing technology, or enterprise digital transformation
Expert level experience with Salesforce Data Cloud (Data 360), or similar Customer Data Platform(CDP) technologies
Strong knowledge of agentic AI concepts and use cases
Proven experience designing and activating unified customer data across multiple channels in the pharmaceutical industry
Strong understanding of data governance, privacy, consent management, and regulatory requirements
Experience partnering with both technical and non-technical stakeholders at senior levels
Benefits
401(k) Plan: 100% match on the first 6% of contributions
Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
Company
Genmab
Genmab is a biotechnology company focused on developing fully human antibody therapeutics for the potential treatment of cancer.
1001-5000 employees
H1B Sponsorship
Genmab has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (10)
2023 (6)
2022 (3)
2021 (3)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$11.7BKey Investors
Morgan Stanley Senior FundingGlaxoSmithKlineIndex Ventures
2025-11-18Post Ipo Debt· $6B
2025-09-29Post Ipo Debt· $5.5B
2010-07-01Post Ipo Equity· $134M
Leadership Team
Anthony Pagano
Chief Financial Officer
Anthony Mancini
EVP & Chief Operating Officer
Recent News
2026-01-20
2026-01-19
2026-01-19
Company data provided by crunchbase