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Wilson Daniels · 2 hours ago

Vice President of Business Development

Napa, CA

Full-time

Onsite

Director/Executive

$180K/yr - $220K/yr

10+ years exp

Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines. The Vice President of Business Development is responsible for driving the company’s long-term growth through strategic supplier partnerships, portfolio development, and revenue expansion across wholesale and ecommerce channels.

Wine And Spirits

Hiring Manager

Erin Brown

Responsibilities

Identify, recruit, evaluate, and onboard new domestic and international winery partners aligned with the company’s growth strategy and portfolio vision

Serve as a senior relationship owner for winery partners, working closely with the VP, PCG and executive leadership on strategic alignment and long-term partnership development

Lead and support producer contract negotiations, including pricing structures, commercial terms, allocations, exclusivity, and performance expectations

Actively manage and strengthen producer relationships to ensure engagement, performance, and alignment with company goals

Represent the company at winery visits, tastings, trade shows, and key industry events both domestically and internationally

Build, manage, and continuously optimize the national and wholesale wine portfolio to align with market demand, customer needs, and financial targets

Partner with Sales, Marketing, and Design teams to ensure portfolio assortment, positioning, and brand storytelling are best-in-class

Monitor domestic and global wine market trends, competitive landscape, and emerging regions, producers, and categories

Ensure portfolio readiness for sales execution, including pricing, brand strategy, and channel alignment

Develop and execute ecommerce sales strategies to meet revenue and growth targets across key online marketplaces

Pioneer and cultivate new ecommerce partnerships, identifying assortment, placement, and marketing opportunities to drive incremental sales

Build trusted relationships to position the company as a premium ecommerce supplier

Conduct ongoing competitive and platform research to understand ecommerce marketing, merchandising, and sales strategies

Create, oversee, and optimize product descriptions and digital content for ecommerce platforms

Conceptualize digital marketing initiatives, analyze performance data, and measure ROI to inform strategy

Oversee supplier onboarding processes, ensuring compliance with internal standards, documentation, and timelines

Manage and maintain accurate product data and digital assets within Salsify, ensuring sales and distribution readiness

Implement and utilize analytics to track sales trends, portfolio performance, and growth opportunities

Collaborate cross-functionally with Sales, Marketing, Operations, Supply Chain, and Finance to support portfolio execution and profitability

Actively participate in weekly, quarterly, and annual sales meetings, preparing insights and strategic updates for internal teams and brand partners

Qualification

Wine importing experienceSupplier relationship managementEcommerce sales strategiesNegotiating producer agreementsData-driven mindsetWine channelsCollaborative partnerStrategic leadershipCommunication skillsRelationship-building skills