Hadassah · 1 day ago
Director, External and Performance Marketing
New York, NY, US
Full-time
Onsite
Director/Executive
$110K/yr - $130K/yr
7+ years expHadassah is seeking a Director of External and Performance Marketing to lead the development and implementation of their strategic marketing plan. The role involves managing marketing activities, tracking performance metrics, and ensuring brand consistency across channels to support membership growth and revenue objectives.
CharityHealth CareNon ProfitSocial AssistanceWomen's
Responsibilities
Ensure brand consistency across all marketing channels and material
Lead digital and print marketing initiatives, including paid advertising, content, SEO/SEM, AI Optimization and Google Ads, adopting new technologies as required
Plan, manage and optimize advertising campaigns, across platforms such as Google, Meta, LinkedIn and other relevant channels
Oversee and grow the organization’s YouTube presence by managing channel strategy, publishing schedules, audience development, paid advertising, content optimization and performance reporting to drive engagement and measurable growth
Track, analyze and report on marketing performance using key metrics (ROI, CPC, conversion rates, engagement, donations, etc.)
Use data and insights to continuously improve campaign effectiveness and marketing efficiency
Oversee and manage multiple marketing projects simultaneously, ensuring deadlines and objectives are met
Manage Hadassah Shop, the organization’s e-merch site
Collaborate with internal teams (digital communications, strategic communications, creative services, videography/photography) and external vendors or agencies, where required
Along with other MarCom staff, the Director of Marketing will work with the local marketing managers on digital templates, cost efficiencies, brand consistency, lead best practices/training and other projects as needed
Manage marketing budgets and allocate resources effectively
Manage, mentor and coordinate marketing team members or contractors as needed
Other duties as required
Qualification
Required
A Bachelor's degree (minimum) in marketing, communications, journalism or related fields
Minimum 7 years progressive experience in marketing leadership roles, with management experience leading a team or teams
Knowledge of effective digital advertising, audience segmentation, organic and paid search, and search engine optimization strategies, including tracking and evaluating metrics
Demonstrated experience in successfully leading projects. Ability to manage and prioritize competing situations while balancing multiple responsibilities
Experiencing driving compelling messages and engaging representations of those messages via appropriate marketing channels to target audience
Experience executing marketing and advertising plans and initiatives
Familiarity with CRM platforms and project management programs, such as Basecamp and Monday.com
Excellent oral, writing and editing skills; great attention to detail and quality of work product, and strong organizational skills, including timeliness and accuracy – all in a fast-paced environment
Proficiency with Microsoft Office applications, including Excel, PowerPoint and SharePoint, and data analytics platforms such as Google Analytics, Sprout and Tableau
Company
Hadassah
Hadassah helps women and children by providing education, medical care, advocacy, and youth development.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Naomi Adler
Chief Executive Officer
Gabrielle Winkel
Office Manager/ Executive Assistant for Chief Development Officer
Recent News
2025-03-31
2025-03-16
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