First PREMIER Bank/PREMIER Bankcard · 1 day ago
Sr Manager Direct Mail Acquisition
Sioux Falls, SD
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expPREMIER Bankcard is seeking a Sr Manager Direct Mail Acquisition to manage all aspects of their offline and direct mail marketing channels. The role involves overseeing a production team, achieving direct mail acquisition goals, and ensuring effective collaboration with various teams to maintain consistent messaging and compliance.
BankingFinanceFinancial ServicesLending
Responsibilities
Manage a team of production staff responsible for day-to-day offline operations. Ensure that production and signoffs are completed in a timely manner
Responsible for achieving direct mail acquisition goals, including customer activation, new account growth, cost to book effectiveness and overall production efficiency
Works closely with peers on the acquisition team to ensure direct mail campaigns integrate with overall creative campaigns, landing pages and halo marketing efforts (email, text, etc.)
Adhere to deadlines, plan an annual creative and testing roadmap in conjunction with other acquisition teams. Design and develop in-house creative assets and/or work in conjunction with team members with oversight of creative agency
Foster collaboration with peers on the Marketing team to ensure cohesiveness, appropriate development of marketing material, and on-time and on-budget project completion
Manage a working relationship and collaboration with Compliance and Legal to ensure consumer facing material and processes are properly vetted
Ensure delivery of materials for marketing department audits; including accuracy of materials and that all deadlines are met
Relationship liaison with third party vendors, suppliers and technical teams
Monitor, analyze and report on performance of marketing channels and 360-marketing initiatives. Ensure contractual and vendor management guidelines are maintained
Research and propose ongoing process improvements, funnel efficiencies and competitive advantages
Stay apprised of Direct Mail best business practices, competitive tactics and analyze how the organization could utilize implementation
Provide Analytics teams with direction in establishing KPI’s, dashboards and reporting. Ensure Marketing team is monitoring and achieving established KPI’s.’
Interviews, hires, and trains new staff. Provides constructive and timely performance reviews. Handles discipline and termination of employees in accordance with company policy
Qualification
Required
Excellent relationship management and critical thinking skills
General knowledge of marketing operations, with strong emphasis in offline channel marketing and direct mail marketing/production
Basic understanding of omnichannel marketing initiatives
Familiarity with identifying indicators of risk and developing proposal for new audience testing
Ability to build relationships and collaborate with peers in Finance, Risk and Credit
Ability to present to various audiences, including senior leadership and senior executives in outside organizations
Excellent storytelling ability, and presentation skills (written and verbal)
Excellent interpersonal skills with proven ability to influence across functions and adapt messaging to the audience
Bachelor's degree in marketing, or qualified working experience required
8+ years' experience working within a corporate, consulting or agency marketing environment
Solid background in awareness and marketing tactics
Preferred
Experience in Direct Mail processing and production preferred
Financial, FinTech, Banking or Credit Card experience preferred
Benefits
Full medical benefits when working 20+ hours per week
Traditional and High-Deductible health plan options available
FREE dental and vision coverage
Generous Paid Time Off plans
401(k) – dollar-for-dollar match up to 5% of total compensation
Special discounts and offers for events at the Denny Sanford PREMIER Center
PREMIER Wellness Program
Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
Fun Employee Parties
Company
First PREMIER Bank/PREMIER Bankcard
First PREMIER Bank and PREMIER Bankcard are considered one of the strongest financial organizations in the nation.
1001-5000 employees
H1B Sponsorship
First PREMIER Bank/PREMIER Bankcard has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (6)
2023 (5)
2022 (7)
2021 (2)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Dana J Dykhouse
Chief Executive Officer
T. Denny Sanford
Chairman
Recent News
Business Insider
2025-05-16
Company data provided by crunchbase