Function of Beauty · 18 hours ago
Head of Omnichannel Sales
New York, NY
Full-time
Onsite
Director/Executive
$175K/yr - $200K/yr
15+ years expFunction of Beauty is a dynamic, high-growth company redefining the beauty industry. They are seeking a Head of Omnichannel Sales to lead a team in driving sustainable growth across Retail, DTC, and e-commerce channels while managing customer P&Ls and developing integrated sales strategies.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
Drive portfolio growth in all existing retail accounts, including but not limited to Amazon, HEB, Kroger, Meijer, Target, and Walmart
Leverage category insights, retail media, and data-driven trade optimization to deliver breakthrough results
Ensure flawless execution of all commercial fundamentals—pricing, promotion, assortment, and distribution—to maximize ROI
Lead retail distribution expansion strategy to pave the way for future accelerated growth
Develop and execute integrated sales strategies across Retail, DTC, and e-commerce channels
Partner with Marketing to activate shopper marketing and retail media programs that win both online and in-store to drive incremental sales
Use DTC as an agile innovation lab to test products, messaging, and campaigns
Translate successful learnings into large-scale, de-risked retail launches that accelerate brand growth
Lead pricing, pack architecture, promotional strategy, and distribution planning to drive profitable topline growth
Manage a balanced portfolio of retailer, eComm pure play, and DTC P&Ls to meet or exceed company growth and margin targets
Lead joint business planning and annual negotiations with key retail partners, securing terms, promotional programs, and long-term growth commitments
Build, coach, and inspire a high-performing omnichannel sales team
Cultivate and manage A+ broker relationships
Foster a culture of transparency, accountability, agility, and excellence
Qualification
Required
15+ years of progressive sales leadership in CPG (hair care / personal care preferred, but not required)
Proven success driving mass retail growth—Walmart, Target, food, or equivalent – preferably with experience in both directly managed retailer relationships and broker partner management
Proven success launching brands into new retail environments – drug, club, dollar, etc
Deep expertise in Revenue Growth Management, trade spend optimization, P&L management, retail media networks, shopper programming
Demonstrated ability to create DTC-to-retail scale flywheels that accelerate brand growth
Strong analytical and strategic planning skills with the ability to translate POS and Pannel data into actionable strategies, with an AI-first approach
Exceptional negotiation and relationship-building skills
Track record of building high-performing teams in high-growth environments
Entrepreneurial mindset with a relentless drive for results
Company
Function of Beauty
Function of Beauty is a provider of personalized hair care products tailored to its customers' specific hair profile and goals.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$247.94MKey Investors
L CattertonNotable CapitalBessemer Venture Partners
2022-01-01Series Unknown
2021-01-07Series Unknown· $85.78M
2020-12-02Series B· $150M
Leadership Team
Monica Belsito
Chief Executive Officer
Hien Nguyen
Co-Founder
Recent News
Notable Capital
2026-01-23
2025-07-22
Global Cosmetic Industry Magazine
2025-07-22
Company data provided by crunchbase