Open Farm Pet · 23 hours ago
Senior Director, eCommerce
United States
Full-time
Remote
Director/Executive
10+ years expOpen Farm is transforming the way people feed their pets with a focus on premium, healthy food and treats. The Senior Director of Ecommerce will oversee the ecommerce platform's operations and performance, focusing on subscription-led growth and customer lifecycle optimization.
Consumer GoodsFood and BeverageNutritionPet
Responsibilities
Own daily operations of the ecommerce website, ensuring site stability, speed, conversion performance, and seamless customer experience
Act as the primary business owner of the site, accountable for uptime, releases, QA, and ongoing optimization
Partner with Marketing, Retention, CX, and Operations to support acquisition, onboarding, and repeat purchase behavior
Lead ecommerce strategy through the lens of subscription economics and customer lifetime value
Own and optimize the end-to-end customer lifecycle from acquisition through retention and reactivation
Implement site-based levers to improve retention, reduce churn, and increase LTV
Serve as the business owner for Shopify and key integrations
Own the ecommerce technology roadmap and backlog
Manage and oversee external tech production and development agencies
Partner with CRM teams to align site behavior with lifecycle strategies
Leverage Looker and analytics tools to monitor performance and subscription cohorts
Ensure data accuracy across ecommerce and analytics platforms
Act as the connective tissue between Marketing, CRM, Analytics, and Technology
Communicate priorities and performance clearly to senior leadership
Qualification
Required
10+ years of ecommerce experience with senior-level ownership of a DTC website
Proven experience in a subscription-led ecommerce business
Deep understanding of customer lifecycle, LTV, and retention strategy
Hands-on experience with Shopify, CRM platforms, and ecommerce integrations
Strong working knowledge of Looker or equivalent analytics tools
Experience owning a tech roadmap and managing external agencies
Benefits
Comprehensive healthcare coverage and RRSP plans with company match.
Discounted food, apparel, and insurance for your furry family members.
PTO plus company-wide wellness and personal days to support your well-being.
Volunteer days to give back to our community.
Company
Open Farm Pet
As the leader in humanely raised and sustainably sourced pet food, Open Farm believes that high quality nutrition, animal welfare, sustainability, and transparency go hand in hand.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$65MKey Investors
General Atlantic
2021-01-12Private Equity· $65M
Leadership Team
Amy Horton
Chief Sales Officer (CSO)
Recent News
Globe and Mail
2025-12-10
Canada NewsWire
2025-11-28
Company data provided by crunchbase