DickersonBakker · 18 hours ago
Senior Data Analyst
DickersonBakker is a leading fundraising solutions provider for non-profit organizations. The Senior Data Analyst plays a critical role in optimizing direct mail and digital fundraising programs for nonprofit clients by analyzing donor and campaign data and developing actionable insights to support strategic decision-making.
Funding PlatformManagement ConsultingNon Profit
Responsibilities
Analyze performance of direct mail, email, and digital fundraising campaigns, including acquisition, renewal, reactivation, and upgrade efforts
Evaluate donor behavior across channels, identifying patterns in response, giving frequency, average gift, and lifetime value
Support list strategy, segmentation, circulation planning, and channel integration through data-driven insights
Assess digital-to-mail and mail-to-digital interactions to inform coordinated fundraising strategies
Use SQL to query, extract, and manipulate large donor and campaign datasets from client databases and internal systems
Leverage AI-assisted analytical techniques (e.g., automated pattern detection, forecasting support, anomaly detection, and natural language summarization) to enhance analytical efficiency and insight quality
Perform segmentation, cohort analysis, and trend analysis to support targeting, personalization, and testing strategies
Translate complex analytical findings into clear, actionable recommendations for strategists, account teams, and clients
Design, build, and maintain Power BI dashboards and reports that track key fundraising KPIs, including response rate, cost per dollar raised, ROI, and donor lifetime value
Ensure dashboards are intuitive, accurate, and tailored to both internal stakeholders and nonprofit clients
Standardize reporting frameworks and definitions across campaigns and clients where appropriate
Incorporate AI-enabled features and workflows within Power BI and related Microsoft tools to improve automated insights, narrative reporting, and performance monitoring
Partner with internal teams and clients to ensure donor data cleanliness, consistency, and proper structure
Identify data quality issues and proactively recommend solutions to improve reporting accuracy and analytical reliability
Document data sources, assumptions, and methodologies to support transparency and repeatability
Collaborate with strategy, account management, creative, and production teams to inform campaign planning and optimization
Participate in client meetings as a data subject-matter expert, presenting insights and explaining analytical approaches
Support test design, evaluation, and post-campaign analysis for direct mail and digital initiatives
Mentor junior analysts and contribute to the development of agency-wide analytics best practices
Identify opportunities to improve analytical workflows through better use of Microsoft tools and automation
Identify and recommend responsible uses of AI to streamline reporting, automate repetitive analytical tasks, and improve scalability while maintaining data accuracy and governance standards
Evaluate and recommend enhancements to data models, dashboards, and reporting processes
Qualification
Required
Bachelor's degree in Data Analytics, Statistics, Marketing, Economics, Computer Science, or related fields
5+ years of experience in data analysis, with significant exposure to direct mail and digital fundraising or direct response marketing
Advanced proficiency in Microsoft SQL (writing complex queries, joins, and aggregations)
Strong experience developing dashboards and reports in Power BI
Advanced proficiency in Microsoft Excel, including pivot tables, advanced formulas, and data modeling
Proven ability to translate analytical results into practical, fundraising-focused recommendations
Preferred
Experience working with nonprofit donor databases, CRMs, or fundraising platforms
Familiarity with list management, circulation planning, and campaign testing in a direct mail environment
Experience with statistical modeling, forecasting, or scripting (e.g., Python or R)
Prior agency or multi-client experience supporting nonprofit organizations
Familiarity with AI-enabled analytics, reporting, or data preparation tools within the Microsoft ecosystem or comparable platforms
Benefits
Benefits
Company
DickersonBakker
From small grassroots startups to some of the largest multi-national nonprofits, we customize solutions to serve all types and sizes of organizations.