Lumeris · 1 day ago
VP, Marketing and Experience
United States
Full-time
Remote
Director/Executive
$203K/yr - $295K/yr
15+ years expLumeris is a company dedicated to transforming healthcare through innovative marketing and experience strategies. The VP, Marketing and Experience will lead a team to enhance member, broker, and provider engagement, focusing on customer journey optimization and integrated marketing campaigns.
ConsultingHealth CareInformation Technology
Responsibilities
Leads all marketing and experience functions that drive prospective member acquisition, onboarding, engagement, retention, and satisfaction
Architects and owns end-to-end customer journeys (member, broker, provider) using analytics and data to measure and optimize each touchpoint
Directs multiple teams through four Director-led functional pods (Creative & Web, Strategy & Insights, CX & Content, Digital & Channel Marketing) to execute on organizational priorities and performance goals
Directs the strategy and execution of integrated campaigns across digital, print, and in-person channels, ensuring consistent messaging and personalized engagement
Oversees member, broker, and provider experience improvement programs, including measurement of CX metrics (NPS, CSAT, retention) and journey friction reduction
Sets vision and direction for the Marketing & Experience function, ensuring alignment with corporate growth and compliance strategy
Serves as executive sponsor for compliance within marketing and experience, ensuring adherence to CMS and state marketing regulations
Drives segmentation, personalization, and martech automation strategies for targeted engagement and ROI optimization
Approves budgets, resource allocation, and operational policies within the Marketing & Experience function to ensure organizational objectives are achieved
Manages all agency and vendor relationships (creative, media, digital), holding partners accountable to SLAs tied to performance, compliance, and experience outcomes
Leads and coaches cross-functional teams spanning digital, analytics, CX, compliance, creative, and communications, developing future-ready marketing and experience talent
Presents a strategic vision to executive leadership, defining long-term experience roadmaps that align with health plan growth, member loyalty, and compliance excellence
Owns and optimizes marketing and experience budgets, balancing in-house strategy with outsourced execution for best-in-class performance and scalability
Develops and reports on integrated KPIs, including member/broker/provider growth, campaign ROI, retention, and compliance metrics
Qualification
Required
15+ years' experience in Medicare Advantage or health-plan marketing, with at least 5 years leading CX, journey, or omni-channel experience functions
Proven leadership in integrated marketing and CX transformation: journey mapping, multi-segment personalization, and compliance oversight
Strong track record developing and inspiring cross-functional and matrixed teams across marketing, digital, CX, analytics, creative, and compliance
Experience managing complex agency/vendor ecosystems and optimizing spend and performance
Experience developing and implementing long-term (3 - 5 year) functional strategies and leading multiple teams to deliver organizational results
Advanced expertise in analytics, segmentation, marketing automation (martech/CRM), and digital channel strategy
Executive-level communication and influencing skills; proven ability to drive measurable impact beyond campaign performance
Benefits
Medical, Vision and Dental Plans
Tax-Advantage Savings Accounts (FSA & HSA)
Life Insurance and Disability Insurance
Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
Employee Assistance Program
401k with company match
Employee Resource Groups
Employee Discount Program
Learning and Development Opportunities
And much more...
Company
Lumeris
Lumeris is an accountable care delivery innovation company that offers operational support, technology, and consulting services.. It is a sub-organization of Essence Group Holdings.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$325.26MKey Investors
Deerfield
2024-04-10Series A· $100M
2023-11-06Debt Financing· $50M
2016-04-01Series Unknown· $80M
Leadership Team
Julie Hammes
SVP of People & Culture
David Carmouche
Executive VP and Chief Clinical Transformation Officer
Recent News
2025-11-05
Company data provided by crunchbase