Walmart Canada · 2 days ago
Manager, Digital Media – Social Community & Cultural Intelligence
San Bruno, CA
Full-time
Onsite
Entry, Mid Level
2+ years expWalmart Inc. is an internationally recognized team passionate about helping people save money and live better. As the Manager of Social Community & Cultural Intelligence, you will connect the brand with its diverse social community, manage daily community engagement, and provide cultural insights to inform business decisions.
DeliveryRetailShopping
Responsibilities
Managing daily community engagement across all channels, including comments, tags, and hashtags
Build and nurture relationships with long-time brand advocates while strategically engaging new customers to expand community reach
Contribute to our overarching social listening strategy to surface and analyze online conversations and contextualize trends related to our brand, products, and industry
Leverage social listening tools to find opportunities for engagement, monitor/flag issues, and inform cross-functional teams including Product, Comms, and Customer Care
Trusted advocate and champion for our customers and for what our community is thinking, feeling, and doing
Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience
Develop creative ways to deepen community participation and strengthen brand affinity
Brand Fan Engagement: Help design, build, and scale a community of brand fanatics to serve as an ongoing source of early-stage consumer insights
Utilizing social tools and AI to sift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract them
Stay dialed into platform trends, viral formats, and cultural moments to inject relevance and speed into everything we make
Qualification
Required
BA/BS in Business, Marketing, Communications or related field (or equivalent experience)
2+ years managing social media or community engagement for a consumer-facing brand
Demonstrated experience using social listening and analytics tools (e.g., Sprinklr, Brandwatch, Talkwalker, etc.)
Proven ability to effectively communicate and collaborate with cross-functional teams (e.g., Product, PR, Customer Service)
Strong copywriting and communication skills, with a keen eye for brand voice and tone
Familiarity with social media platforms' unique features, algorithms, and best practices
Ability to analyze and interpret social data to surface actionable insights
Experience managing and moderating online communities, forums, or ambassador programs
Comfortable working in a fast-paced, always-on environment with shifting priorities
Strong written communication skills and a natural ability to engage people online
Comfort being highly hands-on and operational — this role is about execution
Build custom social intelligence dashboards and reports to surface and share real-time insights on brand health and affinity, brand-relevant conversations, cultural moments/trends, and industry landscape
Work with multiple API's and disparate data sets
Championing the Walmart customer in everything you do
A knack for turning online conversations into meaningful brand moments that inspire advocacy and loyalty
A pulse on emerging digital subcultures, social movements, and the latest memes, with the ability to translate them into brand-relevant engagement
A data-driven mindset for testing new engagement tactics and optimizing based on what resonates with our communities
The ability to identify and nurture micro-influencers or niche community leaders who can amplify our message authentically
A creative approach to problem-solving in fast-paced, high-growth environments
The ability to rapidly pivot messaging in response to real-time cultural events or brand moments
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase