Vitality Living · 17 hours ago
Business Development Director
Dallas, TX
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expVitality Living is seeking a Business Development Director to join their Preston Hollow Community in Dallas, Texas. This role is responsible for building and sustaining the community’s reputation, driving lead generation, and supporting occupancy growth through strategic outreach and professional relationships.
Health Care
Responsibilities
Contribute to achieving and exceeding occupancy and revenue targets by driving consistent, high-quality referred lead flow and professional referral conversion
Develop and execute 3 to 6 months of business development, outreach, events, and promotional plans that generate community awareness, professional referrals, and qualified leads
Build, initiate, and sustain relationships with local professionals, organizations, and community partners to maximize referral opportunities over time
Identify referral potential within the local market and maintain targeted engagement strategies with high-value professional contacts
Plan and implement lead-advancing events, professional networking functions, educational programs, and community presentations both on-site and off-site in partnership with the Executive Director and Sales Director
Conduct business meetings, outreach visits, and networking engagements to establish and expand professional referral networks
Coordinate and deliver luncheons, learn-and-present sessions, and educational presentations to professional audiences
Generate strategies to solicit and strengthen online reviews and community reputation in partnership with the Executive Director and Sales Director
Fully document all outreach activity, referral interactions, prospect engagement, and sales-related activities in the Welcome Home CRM, ensuring transparency and seamless handovers when needed
Serve as a sales back-up as directed, supporting prospect engagement, tours, and follow-up to ensure uninterrupted customer experience
Participate in the Daily Alignment Meeting as directed by the Executive Director, ensuring referral activity, outreach engagement, and professional relationship efforts are represented and aligned with sales pipeline priorities
Contribute as a critical member of the community leadership team by ensuring outreach, referral, and sales goals are aligned with the community’s overall objectives. Counting objectives and occupancy strategy
Collaborate closely with the Community Sales Director to align referral generation efforts with pipeline needs, customer narratives, and sales priorities
Serve as a key data collector for competitive SWOT and qualitative market comparisons by participating in competitive visits with the Executive Director as directed, ensuring up-to-date market intelligence informs outreach and positioning strategies
Create compelling customer and professional-facing narratives that clearly articulate why the community is the best choice, supporting both referral partner confidence and prospect engagement
Monitor and evaluate outreach, referral, and event effectiveness, adjusting strategies based on performance data and local market dynamics
Represent the community at professional associations, networking events, and community functions to strengthen brand presence, credibility, and trust
Partner with the Executive Director, Sales Director, Director of Wellness, and department heads to support reputation-building initiatives and referral relationship engagement
Qualification
Required
Proven ability to build and sustain professional relationships that generate measurable business results
Strong strategic planning, organizational, and project management skills
Highly outgoing, confident, and comfortable presenting to professional groups and community audiences
Exceptional interpersonal, communication, and networking abilities
Self-directed, trustworthy, and able to work independently while maintaining close team collaboration
Strong attention to detail and consistent CRM documentation practices
Ability to align outreach initiatives with sales objectives and occupancy growth goals
Preferred
Bachelor's degree in Marketing, Business, Communications, or related field
3+ years of business development, marketing, outreach, or referral relationship experience; senior living experience a plus
Company
Vitality Living
Vitality Living is a premier provider of independent living, assisted living, and memory care.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Guay
Founder & CEO
Nick Byrd, CPA
Chief Financial Officer
Company data provided by crunchbase