VIVAZEN · 10 hours ago
VP of Chains & Key Accounts
United States
Full-time
Remote
Director/Executive
7+ years expVIVAZEN is a high-growth CPG and functional beverage company recognized for its innovation and category leadership. The Vice President of Chain & Key Accounts will lead retail expansion and drive revenue growth across various channels, developing national sales strategies and building long-term relationships with key accounts.
E-CommerceFood ProcessingWholesale
Responsibilities
Lead expansion into national and regional chain accounts across convenience (c-store), liquor, grocery, mass, drug, and club channels
Develop and execute a scalable sales strategy to increase store penetration, expand product distribution, and maximize revenue opportunities
Negotiate contracts, pricing, and promotional programs to drive category leadership and long-term growth
Leverage data-driven sales insights to identify high-value retail partnerships and optimize trade spend for maximum ROI
Manage and grow existing chain relationships, ensuring best-in-class execution, revenue performance, and customer satisfaction
Conduct quarterly business reviews (QBRs) with key accounts, identifying growth opportunities and securing commitments for expanded distribution
Recruit, develop, and lead a high-performing national sales team, including key account managers and regional sales leaders
Set clear KPIs and performance benchmarks, ensuring that sales teams consistently deliver against revenue and execution targets
Utilize category management expertise to provide sell-through analysis, consumer insights, and competitive intelligence to retailers
Monitor industry trends, pricing strategies, and emerging category innovations to inform go-to-market strategies
Leverage retail analytics, POS data, and sales performance reports to drive informed decision-making and sales optimization
Develop and oversee in-store execution programs that ensure strong merchandising, promotional compliance, and product visibility
Launch and manage in-store promotional campaigns in 5,000+ retail locations, increasing customer trial and driving sales lift
Collaborate with marketing and brand teams to develop and deploy impactful shopper engagement programs
Optimize sales CRM tools (HubSpot, Salesforce) and analytics platforms to track sales performance, pipeline, and forecasting
Develop and execute data-driven territory strategies, focusing sales efforts on high-value markets and accounts
Implement a national compliance program, ensuring 95%+ compliance in product placement and stock levels across key accounts
Qualification
Required
7-10+ years of sales leadership experience in the CPG industry, focusing on chain accounts and retail expansion
Proven track record of winning and managing major retail chains in convenience, liquor, grocery, mass, drug, and club channels
Experience leading and scaling a high-performance sales team in a multi-channel retail environment
Expertise in trade marketing, category management, and competitive landscape analysis
Strong negotiation skills – ability to secure multi-year trade agreements, category placements, and promotional commitments
Proficiency in sales analytics, CRM tools (HubSpot, Salesforce), and POS data analysis to drive strategy and execution
Strong analytical and strategic problem-solving skills, balancing big-picture vision with hands-on execution
Preferred
Experience working in regulated CPG categories such as dietary supplements, functional beverages, or natural products
Entrepreneurial mindset – thrives in fast-paced, high-growth environments with a test-and-learn approach
Benefits
Full medical benefits are provided as part of this roll.
Company
VIVAZEN
Vivazen is an e-commerce website and wholesaler of post-workout recovery drink products.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Precedence Research
2025-11-21
Company data provided by crunchbase