WillScot · 21 hours ago
Marketing Content Specialist
Scottsdale, AZ
Full-time
Onsite
Entry, Mid Level
1+ years expWillScot is North America’s leading provider of complete temporary space solutions, dedicated to investing in employee growth and community engagement. The Marketing Content Specialist will shape the brand's voice through strong copywriting and project management, creating impactful content that resonates with customers across various channels.
Building MaterialConstructionInfrastructure
Responsibilities
Translate brand and go to market priorities into content plans mapped to customer segments, funnel stages, and channels
Maintain an editorial calendar that integrates campaigns, launches, field activations, and seasonal moments
Identify high profile field projects and customer stories that demonstrate real world impact and differentiation
Proactively source stories from the field - partnering with Sales, Field Ops, Product, and Customer Success to identify jobsites, secure access, and capture proof (photos/video/testimonials)
Coordinate customer interviews, quotes, and legal approvals; manage consent/release forms and brand compliance
Orchestrate production logistics (briefs, shot lists, creative requests, timelines) and keep stakeholders aligned from pitch to publish
Write sharp, concise copy for blogs, case studies, one pagers, social posts, web pages/LPs, email intros, and captions - adapting tone for audience and channel
Edit for clarity, consistency, and brand voice; apply SEO best practices to increase discoverability and engagement
In combination with the creative team, package and repurpose content into snackable formats (reels, carousels, short case snippets) without losing strategic intent
Partner with Design/Creative on asset creation; provide briefs, messaging, and proof points
Work with Product/SMEs to validate positioning and technical accuracy
Coordinate with Sales Enablement to convert stories into effective collateral and talk tracks
Track performance against content and business goals; synthesize insights to inform future topics, formats, and channel mix
Maintain an organized and user-friendly system of record (CMS/asset library) and a content pipeline dashboard to ensure visibility and reuse
Qualification
Required
1–4 years in content marketing, editorial, communications, or related role (agency or in house)
Demonstrated copywriting ability with portfolio samples (long form + short form)
Strong project management skills - able to run multiple workstreams, coordinate stakeholders, and hit deadlines
Experience adapting content across channels (blog, web, social, email, sales collateral)
Comfort working on jobsites and with customers; willing to travel up to 25% for field stories and activations
Familiarity with a modern CMS and basic SEO principles
Preferred
Experience in construction, industrial, logistics, or B2B environments
Working knowledge of design/collab tools (e.g., Adobe CC, Figma, Canva) and PM tools (Asana/Monday/Jira)
Basic video or photo production coordination skills (shot lists, on site logistics, file handling)
Experience applying brand guidelines across content and coordinating approval when required (e.g., releases, usage rights)
Benefits
Medical
Dental
Vision
Disability
Life insurance
Paid time off (including Company holidays)
Tuition reimbursement
A retirement savings plan with company match
Variable pay opportunities including commission, bonus, performance rewards, or other incentive programs
Company
WillScot
WillScot Mobile Mini is now WillScot. North America’s largest space solution provider. #RightFromTheStart
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1993-12-01Acquired
Leadership Team
Bradley L. Soultz
CEO & Board Member
Recent News
GlobeNewswire News Room
2025-03-11
Company data provided by crunchbase