SeaWorld Parks & Entertainment · 4 hours ago
Manager, Marketing Finance
Orlando, FL
Full-time
Onsite
Mid Level
3+ years expSeaWorld Parks & Entertainment is a leader in the themed-park and entertainment industry, dedicated to delivering memorable experiences. The Manager, Marketing Finance plays a crucial role in overseeing financial planning, budgeting, and reporting for paid media investments, collaborating with various stakeholders to ensure financial accuracy and alignment with marketing strategies.
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Responsibilities
Manage the monthly, quarterly, and annual budgeting and forecasting process for all paid media channels
Partner with Finance and Park Marketing teams to ensure accuracy, alignment, and transparency in all spend tracking and reporting
Maintain and reconcile detailed budget pacing, accruals, and variance analysis across brands and parks
Support budget reallocation decisions throughout the year based on performance and business priorities
Serve as the central liaison between Marketing, Finance, and external media agencies on all financial matters
Support the development of annual and seasonal media plans, ensuring alignment between spend, mix, and performance objectives
Work with agency partners and internal stakeholders to ensure budgets align with campaign strategies and go-live timelines
Help prepare media budget summaries, presentations, and executive dashboards for senior leadership reviews
Assist with the creation and distribution of weekly, monthly, and quarterly media performance dashboards, integrating budget, spend, and outcome data
Partner with Finance and Analytics teams to tie spend to attendance, sales, and ROI outcomes
Support ongoing process improvement for data accuracy, standardization, and automation in budget reporting
Qualification
Required
3–5 years of experience in financial planning and analysis, marketing finance, or budget management, ideally supporting marketing or media functions
Bachelor's degree in Finance, Accounting, Business Administration, Economics, or a related analytical field
Proven ability to manage complex budgets, forecasting, and financial reporting across multiple brands or business units
Strong analytical and Excel skills, with experience translating financial data into actionable business insights
Benefits
Paid Holidays
Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan w/company match
Life Insurance
Disability Benefits
Health Savings and Flexible Spending Accounts
Employee Assistance Program
Voluntary Benefit Options, including pet insurance, legal and identity theft
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Legal Assistance Plan
Company
SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Zhonghong Holdings Group
2017-03-24Post Ipo Equity
2013-04-19IPO
2009-01-01Series Unknown
Leadership Team
Jim Forrester
Interim Chief Financial Officer and Treasurer
Ian Parker
Corporate Vice President, Head of Groups and Partnerships
Recent News
The Orlando Sentinel
2025-12-29
2025-11-27
2025-11-11
Company data provided by crunchbase