Liviniti · 16 hours ago
Senior Marketing Specialist - Remote
United States
Full-time
Remote
Mid, Senior Level
4+ years expLiviniti is a company focused on supporting sales and client retention goals through effective marketing strategies. The Senior Marketing Specialist will lead various marketing initiatives, manage projects, and analyze marketing efforts to enhance business performance.
BillingInsuranceRetail
Responsibilities
Manage strategic marketing initiatives. This includes planning and managing complex projects such as raising the company’s profile (through speaking opportunities, industry awards, trade shows, and conferences), lead generation campaigns, member communication programs, or social media and web initiatives
Development and design of presentations and marketing collateral, coordinating with various teams and resources
Design, manage, and analyze customer surveys, lead generation campaigns, and client/broker initiatives to generate actionable insights for refinement and strategic decision-making
Organize and prioritize large volumes of projects/information
Lead Video Production and Editing: Manage video content creation, from planning and scripting to production and post-production, ensuring alignment with marketing goals and brand standards
Evaluate and optimize marketing initiatives using analytics to assist in improving the success rate of marketing initiatives, identify opportunities to enhance our marketing positioning, and track results of marketing efforts (promotions, trade shows, etc.) to determine the level of success for each effort and opportunities for improvement
Digital Marketing Execution by developing email templates and landing pages using Pardot and Outlook, ensuring high engagement and conversion. Includes analysis of results
Work independently and within a team on key initiatives and ongoing projects. Acts as project manager for special projects, which may include planning and coordinating multiple presentations, disseminating information, managing mailings/email blasts, benefit fair coordination with the CE team, new lead generation projects, LinkedIn and social media, support for HR/employee initiatives, or other initiatives as assigned
Leverage PPT, Word, InDesign, and the Adobe Creative Suite to develop, refine, and enhance marketing collateral that presents our value proposition and product suite in a compelling, professional manner
Utilize our electronic document management systems, ensuring seamless organization, access, and retrieval of information
Abide by all obligations under HIPAA related to Protected Health Information (PHI). Attend, complete, and demonstrate competency in all required HIPAA Training offered by the company
Flexibility to understand, appreciate, and embrace that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time, with or without notice
Qualification
Required
Bachelor's degree in marketing, business, or a similar field
4+ years of communications, marketing, or related business experience
Expert knowledge of Microsoft Office tools, especially Outlook, Word, Excel, and PowerPoint
Proficient in Adobe Pro, InDesign, and Illustrator
Expert knowledge of both social media and email marketing
Demonstrated ability to execute multiple projects simultaneously
Ability to analyze and interpret data and solve practical problems
Exhibit great creativity and resourcefulness, and good problem-solving skills
Constant attention to detail, including grammar, spelling, numeric accuracy, and maintaining a professional office environment
Ability to work independently and make logical business decisions given general guidance
Ability to consolidate ideas and collaborate with cross-functional working groups
Ability to communicate at all management levels within an organization, including customers, vendors, and business partners
Interest and ability to constantly learn and apply innovative ideas to the operation of the office and the organization
Preferred
Knowledge of Camtasia preferred
Knowledge and Pardot/SalesForce preferred
B2B marketing experience preferred
Knowledge of HTML is a plus
Healthcare, PBM, or life sciences experience is a plus
Benefits
Medical, Dental, Vision Insurance
Disability and Life Insurance
Employee Assistance Program
Remote work options
Generous Paid-Time Off
Annual Reviews and Development Plans
Retirement Plan with company match immediately 100% vested
Company
Liviniti
Liviniti specializes in pharmacy benefit management, offering services like prior authorization and drug price look-up.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
LeAnn Boyd
CEO & Founder
Mike Stevens
Chief Financial Officer
Recent News
New Orleans CityBusiness
2025-09-23
New Orleans CityBusiness
2025-09-19
2025-07-16
Company data provided by crunchbase