Haley & Aldrich · 5 hours ago
Senior Digital Marketing Specialist
Burlington, MA, US
Full-time
Onsite
Senior Level
$85K/yr - $105K/yr
6+ years expHaley & Aldrich is committed to solving our clients’ most meaningful challenges in the built and natural environments. They are seeking a Senior Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies to enhance brand awareness and drive lead generation.
ConsultingLegalProduct DesignWeb Design
Responsibilities
Plan, develop, and execute digital marketing campaigns across web, email, paid search, social media, and third-party platforms
Manage and optimize company website and social media pages for user experience and lead generation
Develop and monitor key metrics and analytics dashboards (e.g., Google Analytics, Hubspot) to measure ROI and campaign success, sharing actionable insights with leadership
Oversee organic and paid SEO, keyword research, and ongoing content optimization efforts
Produce, publish, and promote high-quality digital content (blogs, case studies, videos, etc.), partnering with subject matter experts
Support account-based marketing and demand generation strategy with tailored campaigns for specific client targets and market sectors
Work with the marketing team and subject matter experts to generate campaign materials, presentations, and digital collateral
Maintain brand voice and consistency across all digital touchpoints, adhering to visual and editorial guidelines
Coordinate with outside vendors, contractors, or agencies as needed for digital project delivery
Stay up to date with digital marketing trends, best practices, and relevant industry technologies
Other duties as assigned to support the marketing and communications objectives of the company
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field
6+ years of hands-on digital marketing experience, ideally in a B2B or professional services environment
Proven ability to create, execute, and measure multichannel digital marketing strategies
Strong proficiency with digital marketing tools: web CMS (WordPress or similar), Google Analytics, marketing automation and CRM systems (e.g., HubSpot), SEO platforms, paid search/social ad managers
Familiarity with content management and content creation for web, social, and email
Excellent written and verbal communication skills, with strong attention to detail
Project management skills; able to handle multiple tasks, priorities, and deadlines independently
Ability to work collaboratively across teams and communicate with technical and non-technical stakeholders
Preferred
Demonstrated ability to mentor or train junior team members on best practices
Knowledge of UX/UI fundamentals or basic HTML/CSS
Certifications in Google Analytics, Hubspot, SEO and/or other digital marketing topics
Benefits
Career growth
Highly competitive total compensation plan
Solid benefits package
Company
Haley & Aldrich
Haley & Aldrich is an environmental engineering design and consultation services provider.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Eric Eldridge
Chief Information Technology Officer
Company data provided by crunchbase