Shaw University · 7 hours ago
Senior Director of Communications and Marketing
Raleigh, North Carolina, United States
Full-time
Onsite
Director/Executive
7+ years expShaw University is seeking a Senior Director of Communications and Marketing to develop and implement comprehensive marketing strategies. This role involves overseeing all marketing, communications, and public relations activities to effectively convey the university's mission and strategic goals.
EducationHigher EducationUniversities
Responsibilities
Advise the Vice President for Institutional Advancement on internal and external constituency relations, public relations, marketing, and communications
Build compelling and relevant omni-channel university marketing plans and campaigns, often in partnership with offices, divisional, or departmental University wide teams, that deliver on mission-centered strategic institutional goals
Develop, direct, and manage a comprehensive marketing, communications and public relations program that represents a cohesive and consistent message supporting the university's mission, brand, and goals
Develop, direct, integrate, and manage strategic communications, marketing, and public relations functions of the university into a cohesive effort that conveys a consistent message in support of the university's mission and strategic goals
Measure and monitor effectiveness of marketing efforts and campaigns, reporting on qualitative and quantitative metrics, and using data and insights to drive SMART goals and strategy
Lead the university's efforts to monitor, manage, and respond to issues that place the university in the public eye
Write and issue press releases; manage content, design, editing, printing, and distribution of high-quality print and electronic publications and posts
Work on projects under the purview of Institutional Advancement and campus-wide units
Collaborate with Enrollment Management offices and other university offices to ensure consistent branding, uniform messaging, and prioritization of marketing efforts related to prospective students
Collaboratively convene and align campus colleagues and activities across the university to leverage institutional resources and impact
Manage external communications and marketing vendors and consultants to ensure timely and successful completion of projects
Work closely with the President, Vice President for Institutional Advancement and Advancement staff, the Cabinet, and other university leaders to write communications materials, proposals, and presentations
Provide advice and guidance to the Senior Administration in interacting with community groups, media, and other key constituents. Interact effectively with members of the media and handle sensitive issues with public relations impact
Oversee all IA digital and social media functions, photographic and video services, to include arranging coverage for IA efforts and special functions
Lead development of print, web, and other media matters to promote a positive image and distinctive brand for the University
Oversee, coordinate, and execute original communication products and publications related to special events, direct mail, and programs
Serve on university committees as needed
Qualification
Required
Bachelor's degree in journalism, marketing, public relations from an accredited college or university required
Minimum of 7 years' experience in marketing, communications, or public relations with demonstrated success, preferably in higher education or the not-for-profit
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities
Strong creative, strategic, analytical, organizational, and personal sales skills
Demonstrated successful experience writing press releases, making presentations, and negotiating with media
Experience overseeing the design and production of print materials and publications
Computer literacy in word processing, data base management and page layout
Commitment to working with shared leadership and in cross-functional teams
Strong oral and written communications skills
Ability to manage multiple projects at a time
Excel in a fast team environment with rapidly changing priorities
Exceptional written and verbal communication skills; demonstrated expertise writing for publication, including AP style
Intermediate to advanced computer skills using Microsoft Outlook, Word, Excel, PowerPoint, and other graphics, including desktop publishing and/or presentation software required
Ability to periodically work extended workdays and occasional weekends
Must have a philosophy that is consistent with the Mission, Vision and Core Values of the University
Commitment and experience in achieving goals and pursuing excellence is critical
Strong oral and written presentation skills
Ability to work well independently and as a member of a team
Excellence in organization, decision-making, problem-solving and creating a collaborative environment
Ability to manage multiple projects simultaneously
Must be able to read, write and speak fluently in English
Preferred
Graduate degree in a related field is desirable
Master's in Communications or Public Relations preferred or related fields
Company
Shaw University
Shaw University is a school in Raleigh.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$5.37MKey Investors
National Telecommunications and Information AdministrationMinority Business Development Agency
2023-02-27Grant· $5.07M
2022-10-18Grant· $0.3M
Leadership Team
Leon Lewis Jr, CGCIO
Chief Information Officer
Recent News
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