Waybetter Marketing · 9 hours ago
Technical Account Manager
Columbia, MD
Full-time
Hybrid
Mid Level
3+ years expWaybetter Marketing is a higher ed–focused marketing agency based in Columbia, Maryland. They are seeking a Technical Account Manager to blend client-facing account management with hands-on CRM architecture, campaign deployment, and CRM optimization.
AdvertisingCRMMarketing
Responsibilities
Utilizing marketing automation tools to launch campaigns and drive success
Fluidly transition between different client needs, communication styles, and tasks throughout the day
Crafting concise, compelling content tailored to each channel
Ensuring every email, website, SMS, and campaign is flawless before it reaches the audience
Continuously improving results through data-driven insights, proactive problem-solving, and strategic adjustments
Configure and optimize data infrastructure, integrations, and automation logic to support recruitment and operational workflows
Qualification
Required
3–5+ years of CRM/marketing automation experience
Utilizing marketing automation tools to launch campaigns and drive success
Fluidly transition between different client needs, communication styles, and tasks throughout the day
Crafting concise, compelling content tailored to each channel
Ensuring every email, website, SMS, and campaign is flawless before it reaches the audience
Continuously improving results through data-driven insights, proactive problem-solving, and strategic adjustments
Configure and optimize data infrastructure, integrations, and automation logic to support recruitment and operational workflows
Competitive and driven by results
Technically strong and client-confident
Thrive under deadlines and maintain accuracy even while switching quickly between tasks and clients
Highly detail-oriented and committed to flawless execution
Learn new tools quickly and stay competitive, curious, and results-driven
Benefits
Competitive compensation
Health insurance
401(k) with a guaranteed 3% profit sharing
15 days PTO plus numerous company holidays
Paid parental leave
Professional development stipend
Free snacks
Company
Waybetter Marketing
Waybetter Marketing focuses on campaign management, CRM audits, digital advertising and slate portal solutions for colleges & universities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Rich Whipkey
President and Founder
Company data provided by crunchbase