Mspark · 5 hours ago
Omni-Channel Client Success Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expMspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. They are seeking a dynamic and strategic Omni-Channel Client Success Manager to lead a portfolio of key clients by developing and executing holistic marketing strategies that encompass both digital and traditional marketing channels.
Digital Media
Responsibilities
Holistic Client Strategy: Serve as the lead strategic advisor for a dedicated portfolio of clients, developing and managing comprehensive omni-channel marketing plans that achieve their business objectives
Digital Campaign Management: Oversee the setup, launch, and daily optimization of programmatic campaigns across DSPs. Monitor performance against client KPIs, providing insights and recommendations for improvement
Mail Campaign Coordination: Work with other departments to ensure the execution of various core and mail offerings
Integrated Campaign Execution: Develop innovative strategies that connect digital behavior with offline actions. Create seamless customer journeys by linking digital advertising with targeted direct mail drops
Technical & Platform Expertise: Act as the internal and external expert on our omni-channel platform. Troubleshoot programmatic ad serving issues, data discrepancies, and direct mail integration challenges, liaising with technical teams as needed
Performance Analysis & Attribution: Prepare and present unified performance reports and Quarterly Business Reviews (QBRs). Analyze data from all channels to provide a holistic view of performance, focusing on online-to-offline attribution and overall return on investment
Account Growth: Identify and pursue opportunities to expand client relationships through upselling, cross-selling, and the introduction of new omni-channel solutions. Collaborate closely with the Sales team to ensure revenue growth and client retention
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field and/or the equivalent combination of education and experience
2-4 years of experience in account management or client services
Proven experience managing both digital campaigns (in a DSP, ad server, or agency) and traditional mail campaigns
Strong working knowledge of the programmatic advertising ecosystem (RTB, DSPs, PMPs, DMPs)
Demonstrable understanding of the core mail process, including audience data, list segmentation, USPS regulations, and print production basics
Exceptional analytical skills with experience in cross-channel reporting and an understanding of online-to-offline attribution models
Outstanding communication and presentation skills, with the ability to translate complex data into a simple, compelling story for clients
Preferred
Hands-on experience with major DSPs (e.g., The Trade Desk, Google DV360) and/or data onboarding platforms (e.g., LiveRamp)
Familiarity with connecting digital identifiers (cookies, MAIDs) to physical addresses
Experience with CRM software (e.g., Salesforce, Microsoft Dynamix and HubSpot) and project management tools (e.g., Monday.com)
Company
Mspark
Mspark is a a results-oriented print and digital media distribution company.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-02-01Acquired
Leadership Team
Rob Houghtlin
Chief Executive Officer
Lori B. Sigler
Chief Operating Officer & Chief Financial Officer
Recent News
2024-02-20
2024-02-06
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