Marketing Analytics Manager jobs in United States
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PSECU · 1 day ago

Marketing Analytics Manager

positionHarrisburg, PA
timeFull-time
remoteHybrid
senioritySenior Level
date7+ years exp

PSECU is a Pennsylvania State Employees Credit Union that has been strong for 90 years, focusing on helping its members achieve more. They are seeking a Marketing Analytics Manager to lead a team of data analysts in delivering actionable insights to drive growth, engagement, and retention across Marketing and Digital Experience.

BankingFinancial ServicesLendingNon Profit

Responsibilities

Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners
Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn
Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design
Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition
Translate data into compelling stories, insights, and recommendations for executives and frontline leaders
Design, build, and maintain dashboards that enable self-service insights and performance tracking
Ensure data quality, consistency, and clear metric definitions across teams
Prioritize and plan work using agile principles, balancing quick wins with long term analytics capability building
Influence decision making by challenging assumptions and grounding recommendations in data
Continuously improve analytics processes, tools, and standards

Qualification

Data analyticsBusiness intelligenceTeam managementStatistical methodsDashboard designAgile principlesData storytelling

Required

Bachelors (Required)
2+ years of experience managing and developing analytics teams | Required
7+ years of experience in data analytics, business intelligence, or related role | Required

Company

PSECU

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PSECU is a not-for-profit credit union that provides personal and business loans.
dateFounded in 1934
location
Harrisburg, Pennsylvania, USA
people-size501-1000 employees
web-link
http://psecu.com

Funding

Current Stage
Late Stage

Leadership Team

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Clifton Van Scyoc
Chief Technology Officer
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Gina Seibert, CFA
Chief Financial Officer
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Company data provided by crunchbase