Postman · 1 day ago
Principal Product Marketing Manager, Channels & Alliances
San Francisco, California, United States
Full-time
Hybrid
Lead/Staff
$200K/yr - $220K/yr
8+ years expPostman is the world’s leading API platform, used by over 45 million developers and 500,000 organizations. As the Principal Product Marketing Manager for Channels & Alliances, you will develop and execute channel marketing strategies, create tailored messaging for partners, and lead cross-functional alignment to shape go-to-market motions.
Developer APIsDeveloper ToolsEnterprise SoftwareSaaS
Responsibilities
Develop and execute channel marketing strategies that drive measurable pipeline, revenue, and product adoption through AWS, SIs, and strategic partners
Create positioning, messaging, and value propositions tailored to channel partners and their customers
Build scalable enablement programs and materials to empower partner sales teams to effectively position and sell Postman
Design and implement co-marketing programs with key partners, including campaigns, webinars, and events
Lead cross-functional alignment across Channels, Product, and Sales to shape partner GTM motions, integration priorities, and co-selling strategy
Define success metrics and report on pipeline, revenue influence, and adoption driven by channel programs, using insights to continuously optimize performance
Work closely with our CI lead to build out competitive intelligence efforts specific to partner ecosystems, identifying opportunities to differentiate Postman
Serve as the senior product marketing owner for strategic channel partnerships, representing partner needs and market insights in product and GTM decisions
Qualification
Required
8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software
Proven track record of building successful channel GTM programs from scratch
Hands-on experience working with AWS and/or global system integrators, resellers, including co-sell motions, partner programs, and joint GTM execution
Strong business acumen with the ability to understand and articulate technical concepts to various audiences
Excellent project management skills with experience coordinating cross-functional initiatives
Demonstrated success in building sales and partner enablement content that drives results
Excellent communication and presentation skills with the ability to influence without authority
Strategic mindset balanced with practical execution capabilities
Ability to thrive in ambiguity while establishing structure and processes
Benefits
Full medical coverage
Flexible PTO
Wellness reimbursement
Monthly lunch stipend
Wellness programs
Frequent and fascinating team-building events
Donation-matching program
Company
Postman
Postman is a software company that offers a platform for the users to design, develop, test, and organize custom APIs.
501-1000 employees
H1B Sponsorship
Postman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (6)
2023 (4)
2022 (5)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$433MKey Investors
Insight PartnersCRVNexus Venture Partners
2021-08-18Series D· $225M
2020-06-11Series C· $150M
2019-06-19Series B· $50M
Leadership Team
Abhinav Asthana
Founder and CEO
Abhijit Kane
Co-Founder
Recent News
2026-01-11
2026-01-09
2026-01-09
Company data provided by crunchbase