Credit Karma · 10 hours ago
Senior Manager, Brand Strategy
Oakland, CA
Full-time
Onsite
Senior Level, Lead/Staff
$261K/yr - $261K/yr
8+ years expCredit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. They are seeking a Senior Manager, Brand Strategy to ensure a clear and actionable brand strategy that shapes the brand's presence across various campaigns and channels.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Own and evolve Credit Karma’s brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences
Set strategic direction for how the Credit Karma brand shows up in market—both independently and alongside Intuit and Intuit partner brands—bringing principled judgment to complex brand, naming, and messaging decisions that balance long-term equity with near-term business needs
Ensure brand strategy meaningfully shapes work from the start by embedding strategic thinking early in briefs, planning, and concept development
Partner closely with Creative leadership to provide clear, provocative strategic direction that inspires breakthrough creative and raises the bar on execution quality
Collaborate with Integrated Marketing and Social Strategy to translate brand strategy into cohesive, intentional cross-channel execution, reducing rework and late-stage misalignment
Lead and develop a best-in-class team of passionate, data-driven Brand Strategists (4 individuals), setting clear priorities, managing capacity, and building strategic rigor, confidence, and influence across the team
Build strong, trusted relationships with senior cross-functional partners across Creative, Integrated Marketing, Social Strategy, Growth, Product Marketing, Research, and Analytics, influencing without authority to drive alignment and momentum
Ground brand strategy in insight by partnering with Research and Analytics to bring customer, market, and cultural learning into decision-making, and by using in-market performance to evolve brand frameworks over time
Qualification
Required
8+ years of experience in Brand Strategy, Creative Strategy, or Brand Planning roles, working directly with creative teams (in-house and/or agency)
3+ years of people management experience, leading and developing high-performing teams
Demonstrated leadership on brand strategy and narrative frameworks that have shaped real work in market
Strong strategic judgment, with the ability to make principled decisions in ambiguous environments
A proven track record of using qualitative and quantitative data to inform strategy and decision-making
Preferred
Experience influencing senior stakeholders and cross-functional partners without direct authority
Excellent verbal, written, and interpersonal communication skills
Ability to translate insight into clear, usable frameworks that teams actually adopt
Comfort operating at both altitude (vision, narrative, positioning) and detail (briefs, messaging, execution)
Benefits
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December
Company
Credit Karma
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
10001+ employees
H1B Sponsorship
Credit Karma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (134)
2023 (118)
2022 (130)
2021 (146)
2020 (140)
Funding
Current Stage
Late StageTotal Funding
$868MKey Investors
Silver LakeSV AngelCapitalG
2020-02-24Acquired
2018-03-28Secondary Market· $500M
2015-06-23Series E· $175M
Leadership Team
Ryan Graciano
Co-Founder & Consulting Advisor
Alicia Hwang
Managing Counsel
Recent News
500 global
2025-12-31
felicis.com
2025-12-30
globalventuring.com
2025-12-08
Company data provided by crunchbase